We are seeking a marketing metrics and insights leader who is highly analytical, self-motivated and intellectually curious to join the Individual Solutions Group Marketing & Customer Insights (MCXI) team supporting Individual Solutions Group (ISG), Individual Life Insurance (ILI) and Annuities businesses. Reporting to the VP of Metrics and Insights, the Director, Consumer Metrics is the lead and driver for growing the team’s Consumer measurement and analytics capabilities.
What You Will Bring:
Consumer Metrics and Insights Leadership
Establishing and implementing a formal insight loop for all MCXI projects, initiatives, product launches, marketing campaigns to build a foundation, enable connections, measure results, share insights, identify new opportunities, and continuously learn.
Identifying and rolling out new tools designed to have users directly have access to insights to self-serve.
Providing insight and recommendations to senior leadership on Consumer MCXI initiatives.
Understanding the Voice of the Customer by partnering with the Customer Experience Organization and supporting the creation of consumer personas or segmentation for the businesses.
Enhance customer insight and decision-making capabilities through use of leading edge tracking, measurement and analytics methods.
Provide leadership and direction for the consistent use of data for meaningful business decisions and optimizations.
Work closely with internal stakeholders and external partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.
Collaborate with business team members, clients, and internal stakeholders to drive the optimal analytics approach to actionably measure for the business need.
Capability Management
Own, evolve and scale our consumer reporting and metrics capabilities to anticipate and meet the needs of the ISG Marketing, Customer Experience and Insights (MCXI) organization.
Partner with leaders within the ISG MCXI organization to define metrics that matter for the business, and with ISG Business Intelligence and Data Management teams to acquire data and develop dashboards that will socialize those metrics.
Deploy resources to support the reporting and data analysis needs of MCXI initiatives, campaigns and in-market tests.
Represent the MXCI perspective across the organization to strengthen cross-channel/enterprise knowledge and capabilities.
Link multiple data types – online, offline, primary, secondary – to derive deeper insights and cross-channel connections.
People Management
Guide and manage Metrics & Insights team members.
Conduct on going performance reviews, manage workload and deliverables, coach, develop capabilities, and hire new team members as needed.
Qualifications
Bachelor's degree, MBA or Business degree a plus.
7+ years of marketing (or similar) measurement and insights experience; minimum of 3 years managing and developing direct reports (performance management, hiring, coaching, development).
Strong consultative advisory skills and a proven track record of execution.
An understanding of the financial services category is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.
Experience using agile methodologies to deliver products and technologies.
Firm understanding and experience with data management and transformation, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM). Experience with tag management, test/optimization platforms, web analytics tools, data visualization, analytics/BI tools, and big data platforms such as hadoop.
A thorough understanding of the marketing analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.
A leader who can command presence and build relationships across the organization.
Able to clearly articulate complex technologies and concepts to stakeholders.
Proven ability in building processes and systems within a matrixed organizational structure.
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