The Editorial Director will conceive and create multi-platform, programmatic content vehicles for clients, particularly those in our corporate practice. He or she will drive a broad content strategy for brands across digital platforms as well as occasionally for print or experiential outgrowths, with the goal of telling compelling stories that resonate with the intended audience, be it B-to-B or B-to-C. In general, the Editorial Director will excel at seeing narrative paths through dense reports and approach the unearthing of those stories enthusiastically. He or she will have a demonstrated ability to flesh out those stories on multiple platforms simultaneously. Though not a designer by trade, he or she should be able to think visually and direct visual storytellers on his or her team to accomplish these goals. The ideal candidate can help operationalize this process and build the firm’s capability in this category. He or she will work directly with clients to pitch ideas and coordinate the execution process to their satisfaction.
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Edelman is committed to building internal content creation teams that are highly digital, journalistic in nature, and that help companies build their brands. This Editor will report directly to the Editorial Director, Creative Newsroom New York, and help serve as a change agent for the firm and their clients in thinking about, conceiving, producing and assessing content differently from traditional methods. He or she will be part of a team helping clients uncover and identify the stories behind the stories—those that are worth disseminating because they reach beyond product or corporate marketing (even with business-to-business clients). The Editorial Director will be instrumental in the execution of a program to accomplish that plan. This role will be an integral part of Edelman’s overarching content creation and client brand-building efforts.
Basic Responsibilities:
Conceive and produce hands-on creative content ideas for client campaigns across digital platforms, with a focus on corporate clients
Present to these clients the firm’s capabilities generally as well as specific content program ideas
Create range of content ideas, such as websites, e-letters, online feature stories, slide shows, online Q&As, social media pushes, etc.
Write and edit materials him or herself; assign work where appropriate; hire and supervise staff where appropriate
Ensure the highest quality work product at all times
Ensure realistic deadlines are set and deadlines are met
Ensure client budgets are properly scoped and met
Evangelize content capabilities internally
Qualifications/Requirements:
Minimum 8 years’ experience, primarily digital
Solid journalism/editorial experience, particularly in business
Data journalism specialty is a plus
Some agency experience preferred
Experience with high quality, prestigious editorial products/companies
Strong digital, mobile and social media expertise
Experience with video content
Ability to pitch and work with clients
Change agent qualities, but also patient as change will be evolutional
Strong influencing and presentation skills
Comfort with a highly hybridized role
Leadership skills, but also hands-on
Strong emotional intelligence and ability to work effectively across a matrixed organization
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