The Marketing Platform team at Uber is responsible for all aspects of the technology that powers the marketing activities at Uber including communications and adtech related channels. We are responsible for optimizing the massive marketing spend of Uber globally and ensure a state of art customer experience that is highly relevant, personalized and continuous across all customer touch points.
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Internalize and deeply understand Uber’s mission and strategies, as well as how the mission and objectives of your specific team factor into the company strategy.
Fully own and drive the enablement of Uber’s marketing channel specific solutions, both for end-users and internal consumers.
Be incredibly truth-seeking. Collect whatever data is necessary to inform product direction, whether in the form of competitive intel, rider behavior or other business metrics. Solicit and embrace critical feedback.
Drive a cross-functional team to set qualitative objectives and quantitative goals.
Drive innovation, definition, deliverables planning (roadmap) and design of entirely new Uber products and product features to deliver against team and company goals.
Challenge all members of cross-functional teams (engineering, design, etc.) to think boldly and creatively, and then to funnel that energy into concrete products and execution plans.
Drive definition of and execution against product go-to-market plan, including phasing and marketing.
Monitor and measure launched products and feed learnings back into the product development process.
Clearly communicate product plans, benefits, and results, as appropriate, to a spectrum of audiences - from internal stakeholders to riders.
Qualifications & Requirements
A computer science undergraduate degree or equivalent plus hands-on software engineering experience.
2-5 years experience delivering highly successful and innovative consumer Internet products with your fingerprints all over them - you’re extremely proud of what you’ve accomplished.
Experience building marketing related product desired, but not required.
Stellar design instincts and product taste.
A high bar across the board - from your own contributions to the people you work with to the products you work on.
A “driver” personality - biased toward action, great collaborator and master disambiguator/simplifier - constantly pushing toward clarity and delivery.
Grittiness. You never hesitate to roll up your sleeves and tackle something hands-on, you persevere when others fall away.
Finger-tippiness with data: you get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions without getting stuck in analysis paralysis.
True passion for Uber’s mission and the company’s hybrid technology / operations nature.
A never-ending desire to grow and learn.
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