The GE Ventures Strategic Marketing Director - Digital position will drive strategic marketing efforts for complex projects with multiple internal and external stakeholders. Leadership efforts will involve opportunity and market assessments, strategic recommendations, risk analysis, stakeholder engagement plans, brand development, operational impact and execution, and customer/partner engagement.
• Developing the GE Ventures knowledge base on all things Digital/Industrial including emerging business models enabled via digital transformation
• Working across GE Ventures, with emphasis on Enterprise, Transportation, Aviation and Energy
• Exploring and assessing markets, trends, customers and competitors associated with specified Ventures investment theses, NBC concepts and/or IP commercialization opportunities.
• Be able to initiate projects with limited information – be comfortable with uncertainty
• Understanding the strategies and product offerings of select enterprise, energy, transportation and aviation related GE business units
• Assess white space opportunities and influence GE businesses, GE Global Research and the GE Ventures teams to expand their thinking/strategy development into relevant areas – authoring white papers
• Coordinate and communicate market assessments, market analysis, risks to GE, implications to GE Ventures and recommendations for the program
• Develop partner relationships both internally and externally that can assist in segment evaluations and insights into growing and/or disruptive forces in digital
• Work closely with GE Ventures senior leadership team and insure project deliverables are delivered on-time and with clear and thorough recommendations
• Work closely with GE Ventures marketing teams to insure cross-platform consistency in marketing deliverables
• Create, plan and execute on brand development activities working closely with the GE Ventures marketing team
Titoli/Requisiti
• MBA in business, marketing, or related field.
• Minimum 10 yrs. experience in Digital related marketing, market research, marketing operations or project management.
• Experience in leading in a matrix-based organization.
• Experience in coordinating diverse external and internal partners on complex, strategic initiatives.
• A high level of executive presence.
• Experience in process excellence to insure sustainable program operations.
• Excellent ability to manage sensitive topics and communications across all levels of the organization.
• Excellent analytical skills and attention to detail.
• Exceptional communication skills - demonstrated ability to digest complex information into a clear message.
Eligibility Requirements:
• MUST submit application for employment through COS (internal candidates) or www.gecareers.com (external candidates) to be considered for this position.
• MUST be at least 18 years of age.
• MUST be willing to comply with pre-employment screening, including but not limited to, drug testing, reference verification and background check.
• MUST be willing to travel up to 30% of the time
• Legal authorization to work in the United States is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Ulteriori qualifiche di idoneità GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
Caratteristiche gradite
• Excellent ability to self-start and work independently; initiate programs with limited definition, identify a path, change direction when necessary, communicate progress and break through resistance when necessary.
• Excellent organization, follow-up skills, and the ability to manage multiple assignments simultaneously
• Excellent negotiating skills; ability to debate and influence.
• Experience in an entrepreneurial environment.
• Experience in digital marketing
• A sought after teammate with a service mindset
• Professional approach, proven good judgment, creative problem solving capability
• Demonstrated ability to balance workload under tight deadlines and constantly changing priorities in a fast-paced environment
• Experience leading teams within the Marketing/Sales functions
• Strong relationship management skills, customer service focus
• Experience working with 3rd party market research vendors and consultants
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