Director will drive media strategy in order to create best in class media plans using research, targeting and marketing best practices
• Director of Media will guide the development of media plans and recommendations to media agency for all off-channel campaigns working closely with the Brand Directors at all of our various properties.
• Manage advertising team to ensure plans are executed on time and in budget
• Work with off air creative team to ensure delivery of all assets with proper messaging and timeliness
• Regular meetings with media vendors
• Work with stations in order to Liaison between Stations and Networks when it comes to local media buying
• Maintain media budgets/spending for off-channel media spending
• Investigate latest media trends and vehicles, communication of new products and services in media
• Understanding of Editorial Social Media and how it can and should be used to enhance promotional campaigns
MEDIA PLAN DEVELOPMENT
• Manage media agency on designated project elements to create on-strategy and cost-effective media plans
• Interface daily with internal groups to ensure all media plans/elements are in development
• Meet regularly with media partners (print, OOH, digital) to stay current on media information and develop critical relationships
ANALYSIS
• Drive media strategy based on data and research
• Review ratings performances for marketing priorities and determine effectiveness of marketing support
• Examine research information – source and destination, audience profile and local market analysis to help inform marketing strategies
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BILLING/BUDGETING
• Oversee annual budget and quarterly reconciliation.
• Manage and supervise all media invoices from media agency, ensuring campaigns are reconciled on budget
Qualifications/Requirements Bachelor’s Degree
• Minimum 10 years of TV/Entertainment marketing and/or media planning experience.
• Knowledge of US Hispanic market – including local markets nuances
• Understanding of Scarbough, Viewergraphics, Nielsen, Simmons and other research tools
• Willingness to travel and work overtime with short notice
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
Desired Characteristics Desired Characteristics
• Proven ability to think and write creatively, handle multiple projects and assignments concurrently and keep pace in a quickly moving department are required
• Ability to propose and initiate creative and strategic solutions
• Excellent communication and presentation skills; strong organizational and analytical skills; self starter; show initiative
• Strong interpersonal and management skills with the ability to influence decision makers and strategic plans
• Ability to interact with all levels of personnel and personalities, internal and external, in order to reach marketing goals and objectives
• Experience in preparing, maintaining media budgets
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