Develop the Capital Markets campaign strategy to build awareness, engage customers and create solution demand for our priority solutions.
- Collaborate with Regional Marketing Leaders to expand Capital Markets Campaigns and Programs into high-growth markets
- Oversee event management and provide messaging and content support for local industry events
- Contribute to a pro-active PR program for Capital Markets.
- Work closely with team members in Brand & Marketing Communications and regional and other channel teams to ensure that all messaging, content and digital properties are consistent, relevant for the Capital Markets segment.
- Oversee and manage the Capital Markets marketing budget, from preparation, submission, and allocation through to evaluating the effectiveness of marketing activities on behalf of the Global Capital Markets segment team.
Working hours: 8am-5pm Mon-Fri
Skills:
SKILLS & QUALIFICATIONS
-- Passionate, loyal, responsible, self-starter/proactive, strong leadership abilities, creative and strategic thinker, strong verbal and written communication skills, team player and ability to work in fast moving environment and with very diverse personalities, organized, analytical, detail-oriented, timely and dependable.
-- Strategic thinker who can quickly assess a situation, business opportunity or challenge, devise a plan and execute by "rolling up your sleeves" to do the work and/or aligning internal and external resources to deliver.
-- Big picture thinker who incorporates competitive/marketplace analysis, segment needs, regional opportunities to develop ROI-driven multi-channel marketing campaigns.
-- Experienced marketing professional with 7-10 years of experience; successful track-record in business to business (B2B) fin tech marketing with previous roles within financial services, or technology firms serving the financial services industry; strong business acumen is a required.
-- Proven ability to communicate effectively to executives and a variety of audiences; ability to influence and strong writing skills are a necessity.
-- Adaptable and able to thrive in a changing environment; ability to handle a diverse workload with strong project management skills/discipline to meet aggressive deadlines.
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