Job Description: • 2-minute read •
You are an out of the box thinker who enjoys solving strategic problems. You are inquisitive and passionate about driving growth and innovation through a strong product roadmap that supports the businesses medium and long term strategy. As a member of the Senior Management team, you have the ability to influence at all levels and to create strong relationships throughout all functions within the organization. You enjoy working as an individual as well as part of a team and you thrive in what may sometimes be a relatively unstructured environment. You have a highly analytical mind, a strong commercial awareness and the creativity and resourcefulness to bring solutions to strategic issues and drive to completion.
Your Next Challenge
As the VP of Product Marketing, you have a critical role on our global marketing leadership team. This role will own the development and implementation of the multiple product marketing plans to achieve business unit targets. The optimal candidate will be a data-driven leader with proven success in end to end product marketing, from partnering to define an integrated marketing plan including campaign definition, marketing mix, and prioritization regions and customer segments. As a marketing leader, you will be the force behind product marketing campaigns, and responsible for driving execution, delivering results, reporting progress in a cross functional organization. You will continually use data and strategic analysis to continually improve the overall market mix and represent the voice of the customer in business planning and execution.
Lead the planning and execution of multiple product marketing plans, including market research, channel strategy and go to market plans
Develop the go-to-market product value proposition and messaging strategy and execution approach
Act as the primary marketing point of contact with the business unit General Managers and develop marketing plans for the business units to achieve targets around brand perception, customer acquisition, and customer retention
Based on business objectives, determine optimal marketing mix across channels and geographies, allocate budget, and report KPIs and budget performance
Deliver deep insight on marketing performance and ROI across the organization
Understand customer dynamics and markets as an input to product roadmap and communications
Determine key metrics for measurement and optimization
Present Marketing strategy, plans, analysis/results, and budgets to senior management
What you will need
A deep level of product marketing experience in technology combined with a passion for the apps industry and the analytics products that drive it.
10+ years' experience in both product and digital marketing
Experienced communicator to C-level executives and the ability to confidently and eloquently instill the business value and results of marketing strategies.
Strong project/program management skills and experience applying proven product marketing frameworks
Demonstrated analytical skills and ability to develop strategy, business plans, customer segmentation and market insights.
Experience developing and managing an annual plan and budget
A motivated leader, who is able to get the best from cross functional teams and departments they work alongside, especially in a globally distributed workplace
Graduate degree in Marketing, Economics, or Business
Leadership Principles
Trustworthiness, Transparency and Openness
Be authentic, insist on honesty and integrity
Raise the Bar
Be bold; strive for excellence; don’t settle for less
Lead by Example
Live our values
One Voice
After we decide, we move as one
Bring Me Solutions
Always propose a solution; have a point of view
No Silos
We are one global company; one Getty Images and not a function, team or region
The Obligation to Care
We care about each other and our business. Be kind, supportive and generous
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
You are an out of the box thinker who enjoys solving strategic problems. You are inquisitive and passionate about driving growth and innovation through a strong product roadmap that supports the businesses medium and long term strategy. As a member of the Senior Management team, you have the ability to influence at all levels and to create strong relationships throughout all functions within the organization. You enjoy working as an individual as well as part of a team and you thrive in what may sometimes be a relatively unstructured environment. You have a highly analytical mind, a strong commercial awareness and the creativity and resourcefulness to bring solutions to strategic issues and drive to completion.
As the VP of Product Marketing, you have a critical role on our global marketing leadership team. This role will own the development and implementation of the multiple product marketing plans to achieve business unit targets. The optimal candidate will be a data-driven leader with proven success in end to end product marketing, from partnering to define an integrated marketing plan including campaign definition, marketing mix, and prioritization regions and customer segments. As a marketing leader, you will be the force behind product marketing campaigns, and responsible for driving execution, delivering results, reporting progress in a cross functional organization. You will continually use data and strategic analysis to continually improve the overall market mix and represent the voice of the customer in business planning and execution.
Lead the planning and execution of multiple product marketing plans, including market research, channel strategy and go to market plans
Develop the go-to-market product value proposition and messaging strategy and execution approach
Act as the primary marketing point of contact with the business unit General Managers and develop marketing plans for the business units to achieve targets around brand perception, customer acquisition, and customer retention
Based on business objectives, determine optimal marketing mix across channels and geographies, allocate budget, and report KPIs and budget performance
Deliver deep insight on marketing performance and ROI across the organization
Understand customer dynamics and markets as an input to product roadmap and communications
Determine key metrics for measurement and optimization
Present Marketing strategy, plans, analysis/results, and budgets to senior management
What you will need
A deep level of product marketing experience in technology combined with a passion for the apps industry and the analytics products that drive it.
10+ years' experience in both product and digital marketing
Experienced communicator to C-level executives and the ability to confidently and eloquently instill the business value and results of marketing strategies.
Strong project/program management skills and experience applying proven product marketing frameworks
Demonstrated analytical skills and ability to develop strategy, business plans, customer segmentation and market insights.
Experience developing and managing an annual plan and budget
A motivated leader, who is able to get the best from cross functional teams and departments they work alongside, especially in a globally distributed workplace
Graduate degree in Marketing, Economics, or Business
Leadership Principles
Trustworthiness, Transparency and Openness
Be authentic, insist on honesty and integrity
Raise the Bar
Be bold; strive for excellence; don’t settle for less
Lead by Example
Live our values
One Voice
After we decide, we move as one
Bring Me Solutions
Always propose a solution; have a point of view
No Silos
We are one global company; one Getty Images and not a function, team or region
The Obligation to Care
We care about each other and our business. Be kind, supportive and generous
Pass it on for Referral Bonus. Not the right role for you, but know someone we should meet? Share with him to earn $1,000 referral bonus.
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