AOL is looking for a communications professional to join their consumer public relations team. This individual plays a critical role in shaping the way AOL is perceived by key audiences around the globe. This role is responsible for improving and defending AOL's reputation, and is accountable for driving positive PR outcomes in mainstream consumer media globally.
This person will be involved in all stages of the product communications initiatives -- from concept formulation and message development and senior strategic counsel to execution and results-oriented evaluation. S/he must work well under deadlines and understand budget constraints. Candidate must be a self-starter who works well both independently and as part of a team
The ideal candidate will have either managed an agency with successful results and/or represented a top global consumer brand from the agency side and have demonstrated successes in a cross-functional role.
He or she must have a hearty appetite for growth and proven success managing PR campaigns. Clear, concise communication skills, particularly written communication, are a must. This person must be adept with current market trends and social media channels, have a strong network of media and industry contacts; as well as the ability to work gracefully with senior executives, engineers, product teams, marketing and business units, locally and internationally.
Success will be measured by improvements in customer and stakeholder perceptions, and the ability to drive high-quality, perception-changing coverage across traditional media and social media channels.
Responsibilities:
- Drive a world-class Consumer Public Relations discipline across AOL Brands
- Create and activate creative consumer campaign concepts that map to business objectives while creating media coverage and driving consumer usage; lead concept creation and execution including traditional media and social channels; clearly establish measurement objectives for each initiative
- Provide strategic direction and develop annual plan that ladders up to business objectives
- - Manage/oversee a digital PR outreach program and deliver positive coverage and improved influencer perceptions
- Provide PR counsel and messaging and positioning guidance to key stakeholders
- Keep a pulse on industry, audience trends, and stories.
Qualifications
Key Requirements & Qualifications:
• Successful candidates will likely have a BS/BA and ideally also have an advanced degree in Communications.
• 10-12 years of relevant experience in an agency or in-house role – with a focus on building brands.
• Strong organizational skills; clear and strategic thinking with the ability to develop and execute multiplatform communications strategies
• Excellent written & verbal communications skills and presentation skills
• Experience with stakeholder management and an ability to navigate matrixed organizations
• Proven success working closely with senior level executives on messaging, speaking opportunities, media requests, internal communications, and more.
• Ability to think creatively, approach communications from new angles, and manage both up and down the organization
• Experienced spokesperson with strong media relationships
• Demonstrated ability to generate business, tech and trade coverage – print, online and broadcast
• Experience working for or managing communications agencies
• Passion for the digital ecosystem and the pace of change in the space
• International experience in launching brands
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