Job Description:
Lead strategy and planning of US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams
Key Responsibilities
• Develop and create the activation strategy and roadmap sell in and sell out
• Set the direction of aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity across key account banners
• Provide direction to team and executing with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
• In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
• Secure the highest share of space, within key destination doors and locations
• Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
• Measure the effectiveness of the account activation plans’ ensuring execution with excellence visually and via sell out
• Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
• Understand product, customer and consumer needs from the US market and all channels
• Where appropriate support SMU and franchise creation / development
• Be the “consumer activation” point of contact both internally and externally
• Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment (excluding creation)
• Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
• Conduct relevant reporting activities to measure the efficiency and commercial success
• Manage budgets and costs within agreed measures
• Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
• To staff most suitable persons in direct report positions in alignment with HR and Sr Director Ranging Architecture
• To set personal objectives, targets, guidelines and assess all reports
• To develop the functional and social skills of direct reports on and off the job
• To manage all reports as an integrated team by setting team objectives, targets and guidelines
• To ensure smooth cooperation of all direct reports as one team, internally and externally
Key Relationships
• MFC Merchandising/category teams
• Sales teams
• Global Brands: Category Teams, Business Units
• US Market Functions: Brand Activation, Range Architecture, SCM, , Finance/ Demand Planning, Business Development
• CoE Retail, Wholesale and eCommerce
Knowledge, Skills And Abilities
• High professional maturity
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact based decisions
• Strong analytical skills
• Structured, organized and process orientated
• Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment and under pressure
• Intermediate to advanced skills in MS Office
• Fluent in English
Requisite Education And Experience / Minimum Qualifications
• University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
• Category Management/ / Merchandising Experience or account marketing / sales : 7 years.
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