Senior Director Content and Growth Marketing Dwell Media San Francisco

Job description
Dwell has an immediate need for a Sr. Director, Content and Growth Marketing in our San Francisco office. This is a great opportunity for an ambitious, multi-faceted marketer to take on an exciting new product launch. One part digital marketing and one part content marketing, this role is a hybrid of skill sets that can be aligned and optimized to grow Dwell’s audience.



The Sr. Director, Content and Growth Marketing will be responsible for the following:

ROLE & RESPONSIBILITIES

- Lead the rollout and launch of Dwell’s new digital product



- Create, plan and execute a comprehensive rollout strategy including creation of assets, communication plan, coordination with PR efforts, email strategy, etc.



- Lead the ongoing growth, acquisition and audience development plan



- Project audience growth, create and execute upon a growth plan, and track against projections



- Create and execute upon strategic growth campaigns across all marketing platforms: email, social, site, etc.



- Develop and own metrics to measure and drive user growth, user engagement and retention



- Collaborate with all departments -- social, editorial, email, etc. -- to optimize content marketing strategies



- Responsible for managing growth-related marketing budgets



- Oversee all referral and affiliate programs such as Facebook, Adwords, etc.



- Develop campaigns to retain existing audience

QUALIFICATIONS:



- 6-8+ years in content and growth marketing for a publisher/content platform



- Online/offline marketing experience – overseeing marketing strategy and budgets, creative, technical implementation (i.e. testing) and analytics



- A proven track record of launching a new product with measurable metrics for success



- A proven track record of scaling/increasing audience acquisition, engagement and retention



- High comfort level with data analytics and their use in implementing, changing, developing marketing strategy



- Expert knowledge of email marketing, content marketing, SEM, SEO, display and social



- Strong copywriting ability



- A love for modern design and all things Dwell



- Ability to set up Q/A and run A/B tests



- strong Excel skills – know how to do pivot tables & SQL knowledge a big bonus



- Enough HTML/CSS/JS skills to be able to set up optimization tests

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