Director - Communications - NCQA - Washington

Job description
The Director of Communications is the wordsmith responsible for telling NCQA’s story day in and day out. This role is akin to a daily journalist whose beat or specialty is covering NCQA. As a sprawling, 300-person, $60 million company, NCQA has many stories that deserve to be framed and disseminated by a savvy, efficient communicator with wide access to experts across the company.

Duties and Responsibilities:
Owned Media: Develop and implement NCQA’s Communications strategy through channels that NCQA controls, such as news releases, Webinars, annual report, State of Health Care Quality report, e-newsletters and blog.ncqa.org. Track major developments in health care and health quality to assure continued relevance of NCQA’s messages and strategies.
Earned Media: Direct development of key external communications via national, regional, local and trade media, as well as with relevant bloggers. Increase frequency and visibility of NCQA mentions and feature articles in blogs and journalism outlets. Includes OpEds, Letters to the Editor, Editorial Board briefings, guest blog posts, etc. Develop, maintain and enhance relationships and regular communications with key reporters, editorial staff and bloggers. Manage external understanding and perception of NCQA.

Special Projects: Assist in diverse projects that are hybrids of owned and earned media, including Health Care Ratings collaboration with Consumer Reports, planning and promoting events such as NCQA 25th Anniversary, scripting and overseeing production of videos for special events like the anniversary

Desired Skills and Experience
Bachelor’s degree in Communications, Journalism, Health Policy or similar discipline. Master’s degree preferred.
6-8+ years experience in corporate communications (preferably at least 3 in health care). Knowledge of health care system and health policy. Knowledge of NCQA preferred.
Excellent written, oral and interpersonal communications skills.
Project, time and staff management skills.
Familiarity with Web writing.

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