Director - User Experience - UX - ADT - Miami

Job description
The Director, Digital UX is responsible for creating and executing a strategy that drives maximum consumer acquisition and customer satisfaction through digital experience. Your strategy integrates our core brand equity of trust, control and peace of mind across all digital touch points within the consumer journey and is personalized to the individual user, segmented by their behavior and interests. The primary KPI’s of your success will be an increase in visit to lead conversion rate across all experiences for new consumers, reduction in attrition and an increase in upgrades for existing customers.

Creative, content, production leadership of ADT.com and other ADT brand experiences
Partner with our digital media team to maximize paid media visit to lead conversion rate
Maximize organic visit to lead conversion rate
Maximize the customer to upgrade ratio
Minimize existing customer attrition
Desktop and mobile landing page testing
Personalize the user experience
Drive mobile app development and thinking with a ‘mobile-first’ mindset
Develop ‘local’ elements to the user experience to capitalize on the trend to local buying
Coordinate campaign specific creative generation
Monitor and report metrics associated with all activities
Coordinate with media and creative agencies, consultants and other internal teams
Leverage analytics to drive website updates and improved user experience
Work with creative team to develop modern look and feel that drives increased engagement and conversion rate

Desired Skills and Experience
BA/BS in Business or related field. MBA a plus.
8-10 years’ experience in digital marketing (retail or telecommunications industries a plus) with direct marketing experience preferred.
5 years’ experience in UX strategy and design (strong experience with website UX)
Exposed to Google Analytics, Adobe Omniture Site Catalyst and/or other Digital Analytics platforms.
Proven results driving an increase in visit to action conversion rate
Ecommerce experience
Mobile experience
UX strategy
UX design
Digital marketing
Analytics
Proficient skills with Microsoft Office Suite with particular proficiency in Microsoft Excel.
Team player.
Strong verbal and written communication skills.

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