In this role, you will have the opportunity to:
• Explore what motivates perceptions of brands, companies, and policy issues across a wide range of different fields, industries, and geographies
• Collaborate with a wide-range of colleagues and mentors across the Edelman network and across the globe to deliver best-in-class research
• Manage projects from start to finish in collaboration with clients, colleagues, and vendors
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• Lead the analysis and interpretation of data and work closely with analysts to create a compelling ‘story’ that meets client objectives
• Be creative in working to visually compelling deliverables that clearly and concisely answer research objectives and provide value to the client including detailed findings, implications, and strategic recommendations
• Be expert with clients and colleagues by presenting research findings and recommendations
• Be responsible for revenue growth and profitability of client accounts to meet firm revenue goals Collaborate on new business pitches through research, proposal development and pitch preparation
• Engage in continuous learning through Edelman Learning Institute and other training opportunities
Preferred Qualifications:
• Have a bachelor’s degree with a minimum of 6 years of relevant experience
• Possess an understanding of marketing and communications strategy including the role of PR in the marketing mix
• Be comfortable with managing project financials to ensure projects stay on budget
• Demonstrate behaviors consistent with Edelman’s values (The Relentless Pursuit of Excellence, The Freedom to be Constantly Curious and The Courage to do the Right Thing) and Code of Ethics and Business Conduct.
• Be an effective time manager and able to multi-task across multiple projects and prioritize time
• Be a strategic thinker that understands marketing strategy and how to use research methods and analysis to deliver actionable findings for clients
• Possess intellectual curiosity and approach business questions with creativity and insight
• Be detail oriented and consistently deliver quality, error-free work
• Have good judgment and able to work well with others and collaborate productively with team members and clients.
• Have a positive attitude and inspire confidence from clients and team members
• Demonstrate the ability to effectively express ideas and opinions in written and oral formats including in-person presentation
• You must also have demonstrated experience in various types of research engagements, potentially including:
o Audience Targeting and Segmentation
o Crisis/Risk Evaluation and Management
o Corporate Reputation & Awareness
o Messaging Testing and Brand Narrative Development
o Creative and Campaign Evaluation
o Video Dial Testing
o Measurement and Optimization (Secondary Media Analysis)
o Knowledge of social media publishing and listening tools
o Digital analytics
o Landscape analysis;
o Fact-finding research
• You must have a bachelor’s degree and at least 5 years of relevant experience in research, public relations, advertising, marketing, strategic planning, management consulting, media and publishing.
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