Job Description
GLOBAL FUNCTION SUMMARY & POSITION SCOPEThe Global Marketing function has overall responsibility to drive Visa transactions globally. Also leads the communications strategy, planning and implementation of all global marketing programs in support of marketing strategies and objectives in all brand, product, client and innovation platforms.
This role is a recognized expert within Visa responsible for contributing to the development and execution of functional strategy. This is an individual contributor role responsible for solving unique and complex problems that have a broad impact on the business.
RESPONSIBILITIES
* Develop global platforms/frameworks and best practices to optimize marketing efforts related to similar products/services across multiple countries
* Manage all aspects of marketing Visa's global innovation focusing on Mobile products
* Actively participate in the development of a global annual marketing plan based on marketing objectives and strategies
* Drive the execution of all aspects of integrated marketing plan, including advertising development and media placement, promotions, events marketing communications, sponsorships/partnerships, online marketing, sales support, etc.
* Ensure consistent application of positioning and messaging strategy across all components of the marketing mix.
* Identify actionable consumer insights via research programs.
* Create and communicate creative briefs to external agencies and evaluate creative options
* Present strategic insights and implications in a compelling fashion to internal stakeholders and external partners
* Participate in establishing positioning and messaging strategies for early-stage growth initiatives
* Partner with Visa country market-level teams to build an effective global/local approach
* Manage cross-functional marketing team that includes, Product, Sales, Corporate Relations, Corporate Events, Market Research and external agencies
* Build and maintain relationships with Global and Country Innovation Business Leaders, Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of marketing strategies.
* Represent marketing team in client facing presentations and providing ongoing marketing consultation as appropriate when unique, product-specific expertise is needed.
* Develop quantitative models to measure performance, including ROI, of specific initiatives and of overall marketing program.
* Manage global or regional implementation of functional marketing initiatives (i.e. development of brand standards, guidelines, policies, practices, procedures).
* Manage budget and ensure on-plan delivery of costs and demonstrate an understanding of key P&L leverage points.
REQUIREMENTS
* Bachelors degree required/MBA preferred
* 12+ years total business experience, with majority in marketing roles that involved strategy & planning as well as execution across multiple marketing disciplines
* Strategic thinker, a thought partner with a mindset of innovation, intellectual curiosity and deep client insight capability
* Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to various stakeholders across the organization
* A demonstrated ability to integrate information from a wide variety of sources to arrive at optimal problem solutions and offer innovative alternatives and options towards resolution
* Proven ability to synthesize insights and present findings effectively in written and presentation formats
* Skilled storyteller with experience in communicating the value of a marketing opportunity
* A demonstrated understanding of financial indicators to measure business performance including ROI and an ability to summarize business and financial data in a useful manner for planning and decision making
* Experience in and/or exposure to mobile products and services marketing strongly preferred
* Proficient on all Microsoft products including Excel, Word, and Outlook
* Advanced level PowerPoint required
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
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