The Unilever Food Solutions Digital Lead is responsible for embedding eCommerce business operations into the way we manage multiple strategic customer relationships, Integrated Demand Creation and our UFS Web shop (DTO). This role will accelerate Unilever’s eCommerce sales by 2020 by developing, enabling, and operating omni-channel businesses at scale.
The UFS Digital Team Lead will be key talent for digital leadership positions in the future. She needs to be a disruptive thinker who can see opportunities and inspire the team to deliver, but also an operator who can navigate the organization efficiently, identifying any roadblocks that may arise. The UFS Digital Team Lead in partnership with CD Learning will also play a key role in educating and upskilling the Customer Development organization to drive omnichannel commerce.
What you’ll do:
Develop Strategy:
Create digital growth strategies and operational plans for multiple customers to deliver exponential digital growth by 2020. Across Trade Webshops, direct to Operator and in person sales “digital” engagement.
Identify opportunities to help our key customers grow their eCommerce businesses by leveraging our portfolio, our insights into the operator conversion journey’s, and our eCom learnings & best practices across other customers and markets
Be an Operator:
Deliver eCommerce Turnover, Share, and Perfect Store Online goals at key customers such as Sysco, US Foods, Gordon Foodservice, etc., by establishing eCommerce fundamentals, prioritizing opportunities for quick growth, and operating the business in partnership with the core customer development teams
Help us develop the right organizational and financial model for applying trade, operator marketing, and media across the brick & mortar and eCommerce components of customer businesses, and an approach to managing those relationships holistically across the traditional and digital aspects
Apply key eCommerce best practices around content, traffic, conversion in conjunction with core CD practices such as holistic customer investment management, forecasting, promotions, and analytics
Be a Change Agent: Help Unilever pivot faster to the high-growth eCommerce channel by creating and embedding business processes to support omnichannel CD. You will partner closely with leadership within Customer Development, Marketing, and Supply Chain to shift the organizational mindset to embrace and excel at omni-channel business management.
Develop Capabilities: In this key role you will be responsible for developing Omnichannel Playbooks and customer development best practices in partnership with the Global Digital team and CD operation teams. You will engage with customers on a weekly basis and help drive eCommerce growth, while holding at-scale enablement sessions for the rest of the customers on a quarterly basis. You will need find the right balance of providing coaching and holding CD counterparts accountable for driving eCommerce metrics.
Invent, Simplify, and Scale: Identify process or organizational problems that slow down the team and the channel pivot, and use your business knowledge and problem-solving skills to put scalable solutions in place to help the team make progress.
Basic Qualifications:
Bachelor's degree
8+ years’ experience in CPG or Retail industry, including leadership responsibility for ecommerce sales or customer development
Experience managing a business P&L, managing direct or dotted-line reports, and interfacing directly with customers at senior levels
Working knowledge of eCommerce channel, the consumer journey, and foodservice distribution models
Preferred Qualifications:
MBA
Experience as sales or e comm Director
Direct eCommerce or omni-channel experience
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