As Senior Director of Business Intelligence, you will help the World’s largest omnichannel retailer leverage valuable insights to fuel aggressive and profitable eCommerce growth. You will lead key analysis and provide access to ongoing reporting that will support the strategic direction for Category Marketing, Marketing Vehicle (Channel) and Customer/CRM teams. You will be a key evangelist for the applied use of data and insights to systematically drive efficient decision-making and optimization against agreed upon performance metrics.
•Manage the day to day data analysis supporting the following key Marketing groups: Category Marketing, Vehicle/Channel Management, and Customer/CRM.
•Ensure data quality and consistency of inputs, as prerequisite to accurate analysis.
•Support key Categories with analysis plan that align to each Category’s unique goals and challenges.
•Drive channel/vehicle learning agenda that generates actionable and repeatable outcomes that can be applied for ROAS improvement.
•Lead demand curve analysis, by Vehicle and Category, to influence budget recommendations and adjustments.
•Drive customer segmentation analysis, including acquisition and retention measurement and LTV projections.
•Leverage propensity modeling to help guide customer-centric targeting and retention strategies, and determine ideal marketing vehicles to employ. Use device mapping to ensure complete view of the customer journey.
•Set-up measurement studies and performance tracking in partnership with key media partners to enhance our view of the customer.
•Provide both Ad-Hoc analysis, as well as tools, for self-serve analytics where needed.
•Provide training and context to enable correct interpretation of self-serve data.
•Consistently share analysis with the larger Marketing organization to allow cross-pollination of learnings, and to champion the cause of becoming a more data-driven organization.
Articulates the needs of current and future customers to executive leadership
Cultivates an environment where associates respect and adhere to company standards of integrity and ethics
Develops and implements strategies to attract and maintain a highly skilled and engaged workforce
Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals
Develops strategies to advance customer advocacy across channels
Oversees team alignment according to strategic learning agendas
Oversees the development of customer insights to innovate the customer experience across channels
Provides overall direction
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