The Cardiovascular & Specialty Solutions (CSS) Group, part of the Medical Devices sector within Johnson & Johnson, is recruiting for a Director, Global Strategic Marketing, aligned to Biosense Webster, located in Irvine, CA. This position may require 25% travel (domestic and international), including some evenings and weekends.
The CSS Group consists of six diverse businesses including Acclarent, Advanced Sterilization Products (ASP), Biosense Webster (BWI), Codman Neurovascular, Mentor, and Sterilmed. The CSS Group serves a diverse base of customers in Ear, Nose and Throat (ENT), Infection Prevention, Electrophysiology (EP), Neurovascular, Surgical and Non-Surgical Aesthetics, and Reprocessing.
Leading a team of marketers, the Director will be responsible for:
Marketing of our Left Atrial Appendage Closure business
Management and forecasting for our commercialized global ablation catheter portfolio
Development of VT strategy and product portfolio
Reprocessing portfolio strategy
Digital and Data Strategy across the AF and VT care continuum
RESPONSIBILITIES
Developing and managing strategic new product marketing plans and programs to grow the business and meet/exceed global Business Plan forecasts
Working closely with R&D to develop next generation of pipeline products and procedural techniques / workflows
Accountable for developing marketing plans for new products/solutions worldwide in alignment with commercial groups
Developing financial models supporting New Product Development opportunities globally, taking into consideration regional variations & various stages of market maturity
Collaborating with Market and Business Insight groups for all competitive intelligence and competitive information related to the product portfolio
Collaborating with the Business Development team to assess and recommend new market entry strategies for existing or adjacent opportunities
Designing product launch strategies, tactics, timelines and metrics for success
Executing aligned global product launch plans, including, positioning, pricing & promotional aspects for new products
Formulating claims development for new products, working with Medical Affairs, Regulatory, and Clinical Operations
Ensuring product knowledge is effectively transferred to commercial regional groups and field organizations
Ensuring business continuity through demand planning and forecasting activities with regional commercial marketing partners
Building a pipeline of talent and fostering a culture of engagement within the team.
Qualifications
A minimum of a Bachelor’s degree is required; MS / MBA or equivalent business experience is preferred. Master’s Degree in either business administration, engineering, or marketing is preferred
A minimum of 8 years of business experience is required
Prior experience in a sales / product marketing role preferred
Prior experience in medical device or pharmaceutical industry is strongly preferred
Prior experience in data strategy is preferred
Prior experience in Electrophysiology is preferred
Track record of success in pipeline strategy development, launch planning, market analysis / assessment strongly preferred
Knowledge of marketing research and analysis, including (VOC) voice of the customer is required
Experience launching new products is required
Experience in positioning and re-positioning brands is preferred
Prior leadership experience with people management responsibility is required
Experience managing teams and the ability to identify and develop talent required
Strong strategic and analytic skills with proven ability to go from strategy to execution and deliver results in the market required
Ability to work in a fast paced, high energy, innovative environment is required
Ability to learn complex technology/clinical applications and take initiative are required
Strong presentation and customer relations skills are required
The ability to build respect and connections with field organization is required
Communication, relationship-building, and project management skills are required
The ability to work in EP lab/pre-clinical lab (ability to wear protective lead in lab) is preferred
REQUIRED KNOWLEDGE, SKILLS, ABILITIES and CERTIFICATIONS/LICENSES:
Strategy Development and Execution
Project management, negotiation and consulting skills.
Team work (rallying multifunctional representatives) and driving for action and results
Demonstrates creative, practical problem-solving skills.
Excellent written and verbal communication skills; effective interpersonal and teamwork skills.
Knowledge & understanding of Legal and Health Care Compliance policies
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