HBO is seeking a highly motivated Coordinator to join our growing customer engagement team. Reporting to our
Marketing Manager, this individual will be a data-driven marketer, who is editorially minded, meticulously
organized and have the ability to multi-task within a fast-paced environment. We are looking for someone to help
us build on the success of our cross-channel customer engagement marketing and ensure we are delivering the
best customer experience.
Work with our Marketing Manager to build effective marketing campaigns to HBO customers and fans of our shows
Although heavily focused on email, this individual will also support our mobile push, paid media, social and in-product marketing campaigns
Manage the marketing communications calendar, ensuring campaigns deliver on time and that we are delivering the best customer experience
Handle creative asset coordination across a range of formats and delivery mechanisms
Monitor weekly KPIs such as open rates and click through rates to ensure we continue to improve our email communications
Develop a deep understanding of what our customers and show fans love, including the types of subject lines and imagery which drive the greatest results
Own the tracking of our email testing, work with web production to ensure our testing ambitions are scheduled, and report on results to appropriate team members
Highlight our best written and video content across the site and keep our homepage actively updated
A proven track record to multi-task and prioritize ongoing projects
REQUIREMENTS:
Must love and respect the power of email
A Bachelor's Degree and 2+ years of with an online subscription or mobile app business
Professional experience with email marketing
Ability to prove they have a brand storytelling sensibility
Comfortable translating a data insight into an idea
Stay abreast of the email and mobile marketing industry trends and best practices
Must have strong interpersonal skills, and the ability to collaborate successfully across various teams
Can thrive in a fast-paced environment
Confident and articulate communicator
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