The Candidate:
You are an innovative thinker and marketer who is passionate about building brands
You have a track-record of unifying, transforming, and elevating the brands of complex businesses
You are a detail-oriented project manager
You thrive in dynamic, unstructured environment and enjoy rolling up your sleeves and taking a hands-on approach
You are a collaborator and influencer who is able to work effectively with a multitude of internal and external stakeholders
Tell me about yourself - The perfect answer - For more visit www.careeradvice.org
Brand Strategy
Partner with CMO and other execs to develop strategic plan to achieve Ipreo brand goals for 2017 and beyond, incorporating brand agency recommendations, industry best practices, and own experience
Manage day-to-day relationship with our brand agency partner: coordinate all elements of the process; ensure participation by all appropriate Ipreo staff
Brand Execution
Translate brand strategy into branding plans, positioning and go-to-market strategies across all business lines; set tactical plans to execute on the strategy
Create comprehensive Brand Guidelines documentation and other tools
Partner with HR and business managers on ways to educate and continuously evangelize our brand identity with employees
Work closely with rest of Marketing team and external partners on messaging, content, and design of all materials, mailers, sell-sheets, presentations, infographics, advertising, etc.
Overall responsibility for Ipreo website content and look & feel to continuously improve both the look and the substance of how we present ourselves to the public
Thought-Leadership
Lead overhaul and ongoing management of a comprehensive and compelling online Resource Center that houses our blog, newsletters, special reports and other publicly available content
Work closely with EVP of Thought Leadership, Social Media Manager, and other business-heads on content and channel-development
Work with PR consultant on media opportunities as appropriate
Send To A Friend
Posts
