We are currently seeking an Director, Paid Social in our Los Angeles office who will be able to lead a team in developing and executing innovative Paid Social Advertising media plans and cross-discipline/corridor communications planning. This person will be responsible for ensuring that the client receives comprehensive media and communications plans that address their strategic objectives. These responsibilities will also include the development of strong cross-functional teams and client relationships, serving as team leads for the execution of world-class social programs.
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Key participant in strategic media planning and execution
Serves as a resource for managers, sr. analysts / analysts for advice and counsel
Recommends targeted, innovative media vehicles consistent with media and content strategies
Becomes an expert in the client’s business and builds trusted partnerships with all levels of clients
Ensures best practices are applied across account responsibilities
Demonstrates ability to present and sell strategies/plans through to the client
Develops, trains and motivates team of assistants, planners and supervisors
Proactively seeks out and studies information to remain current on media trends
Recognizes and acts on opportunities to grow business
Ability to develop thought-leadership collateral for public consumption, and / or participation in conferences and relevant media communities
Qualifications
Education:
Bachelor's degree or equivalent preferred
Work Experience:
Five to eight years of experience in digital media planning, including three to five years management experience required
Agency experience preferred
Skills:
Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
Extensive experience writing and presenting relevant information
Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
Demonstrated ability to grow junior talent and help develop team skills / careers
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