We are seeking a Director of International Analytics to join our growing Data and Insight Group, to partner with leaders of NYT Global to define data strategy, deliver analysis and deep insights into reader and subscriber behavior, oversee the production of dashboards, bespoke analyses and other data solutions including applications.
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The Director will be responsible for overseeing and coordinating international work efforts, including supporting our in-language strategy and our cross-market strategy. In addition to regular performance reporting, will regularly communicate plans, results, and recommendations to senior stakeholders.
The successful candidate will have expertise in marketing, news and/or product analytics, with experience in a wide range of analytical disciplines, from reporting to data science. You must have a passion for rolling up your sleeves as necessary to source and work directly with data.
Responsibilities:
Liaise with international business and newsroom stakeholders to understand their objectives, challenges and opportunities
Partner with marketing, product and newsroom to apply data-driven approaches to reach, engagement, acquisition and retention across all platforms
Anticipate and respond to the most important questions from company leadership on our international audiences, balancing detail, precision, timeliness and presentation in the communication of analysis and insights
Work with data and product teams to implement web analytics solutions on new international sites / apps, train partners in the use of analytics and reporting tools
Work with data platforms team as well as design, build and automate reports / dashboards yourself that provide insight into the health and potential opportunities in target international markets, combining financial data, non-financial user behavior data, and qualitative insights
Apply segmentation, targeting and personalization to increase the relevance of international marketing and the product experience, both onsite and offsite. Present findings to team members and senior executives.
Influence internal stakeholders at all levels of the organization to take action based on insights generated to seize business opportunities.
Document and communicate findings and insights to stakeholders across the company, including senior executives.
Requirements:
7+ years of relevant experience working on marketing analytics or product analytics problems in a web-based business
Experience implementing and managing commercial analytics platforms, such as Google Analytics
Analytical programming language skills (e.g. Python, R, SQL)
Experience with defining, implementing and analyzing experiments (A/B, multivariate design and statistics) and test-driven product and business strategy development
Ability to think strategically, analyze and interpret market and consumer information.
Strong communication skills – written, verbal and Powerpoint/Keynote presentations – with experience communicating succinctly and effectively to both high-level senior management audiences as well as more detail-oriented practitioners
Excellent conceptual and analytical reasoning competencies.
Degree in an analytical field such as the social sciences, economics, mathematics, or computer science is desired.
Comfortable working in a fast-paced and highly collaborative environment.
A top-notch sense of humor.
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