We're looking for someone to join our consumer marketing team as a Product Marketing Manager. As a Product Marketer, you will support our growing portfolio of products, from new formats to creative tools that make it easy for people to share any moment with their friends and followers. You will be responsible for understanding consumers and introducing new Instagram features that excite them. You will also act as a cross-functional leader with clear, concise communication, and writing and project management skills. If you have passion for creativity and technology, enjoy working in a collaborative but nimble environment, we'd love to meet you.
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Develop core positioning, key messages and international rollout strategy for Instagram's suite of products and features.
Help design the best product experience for consumers with engineering, product management and design teams.
Launch new Instagram features and highlight our narrative through press, public figures and the community.
Create consumer marketing programs that drive ongoing adoption and awareness for Instagram.
Deepen our understanding of demographic and international audiences.
Identify product needs and emerging trends in creativity.
Minimum Qualifications
8+ years of experience in product marketing and/or relevant marketing, product management, or business experience
Bachelor's Degree in Business, Marketing, Creative, Social Sciences or other related discipline
Experience with product launches (including mobile) and consumer campaigns
Project management experience
Preferred Qualifications
Experience working as a PMM on a technical product with algorithms/ranking
Experience working with internal teams to understand and solve problems
Communication skills
Experience in technology, startups, or consumer mobile app space
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