The Director of Global Brand will be QuickBooks’ brand expert responsible for managing, evolving, and implementing QuickBooks’ brand strategy, ensuring that we are differentiated and clearly positioned as the leading solution for fueling small business success – both in challenger and champion markets. This leader will have deep expertise in
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Portfolio Strategy with emphasis on
Role of Master Brand vs Sub Brands
Brand Architecture
This role will report to the SVP Marketing and will be an advisor to Intuit’s Chief Marketing Officer. Responsibilities
Solidify, articulate and implement a clear and comprehensive global brand positioning and equities (visual and non-visual) to the overall marketplace and the internal organization.
Guide and manage the evolution of a robust brand toolkit and available materials/tools, to enable internal stakeholders to apply the QuickBooks brand standards correctly and consistently globally.
Assume the role of brand evangelist and champion who partners with key stakeholders across marketing and the business to ensure a successful roll-out/launch. Collaborate with our marketing team to develop marketing strategies designed to gain awareness, consideration, and conversion for QuickBooks.
Oversee the progress that we are making internally and externally on brand awareness and equity and use that as a benchmark for future plans.
Serve as an integral voice within the corporate brand team by collaborating with our other cornerstone brands to create a unified and coordinated strategy, both internally and in the marketplace.
Drive the definition and implementation of our global agency strategy
Recruit, inspire, and lead a diversely talented staff and cultivate an environment of innovation and breakthrough performance.
Qualifications
10+ years’ experience in integrated Marketing & Communications; at least 5 years of which are focused on brand management
Strength in executing digital and mobile experiences
Global expertise
Experience working on at least one world class brand (Nike, Starbucks, Google, Visa)
Strong executive presence and strength in leading in highly matrixed organizations
Strength in portfolio, design and brand strategy
Both client-side and agency experience highly regarded.
Proficient in change management best practices; recognizes the impact of brand on key internal stakeholders and employees and able to develop strategies to build internal awareness, understanding, and adoption of brand standards.
Ability to bring both strategic thinking and tactical execution to the role. Not afraid to roll their sleeves up.
Collaborative and strong team player capable of working virtually with a global team.
Ability to conduct visual audits of all marketing materials.
Education
Bachelor’s degree in brand management, design, communications, public relations, marketing or related field. Advanced degree preferable but not required.
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