Are you looking for a new opportunity as a Director of Content and Activation in Foxboro, Massachusetts? This is an opportunity for you to drive key marketing objectives for a newly formed group within Schneider Electric Industry Global Marketing. If you have experience leading content management and developing compelling positioning and campaigns, this job is a fit for you!
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Serve as a key and active member of the Industry Global Marketing leadership team
Provide leadership for the development of annual content plans including objectives and strategy for targeted markets
Lead the process for the continuous evaluation of trends, competitor thought leadership positions, and Industry’s leading offers value propositions
Establish metrics for the measurement of content effectiveness and usage
Responsible for the overall management of the content team providing coaching, leadership and assistance with resources and strategy development
Develop and execute Industry story including tactical elements to be executed by field marketing teams in countries
Support industry and analyst event participation with consistent messaging and event content creation
Provide strong partnership to LOB teams to ensure customer centric positioning and value based messaging
Work with regional marketing leaders to ensure thought leadership is connected to brand to order metrics
Qualifications
Do you have these key experiences and qualifications?
Required Education & Experience:
BA/BS Undergraduate degree in Marketing, Business or related field
10+ years sales & marketing experience in a technology driven company
5+ years in a leadership position
Experience in content management and development of strong and compelling positioning and campaigns
Proven record of leadership and managing a global team with global responsibility
Proven success and track record as an individual contributor and manager who has improved the brand and recognition of their business
Required Knowledge, Skills & Abilities:
Excellent communications and presentation skills
Proven ability to develop content strategy and plans
Ability to develop and manage a high performance team focused on accountability and meeting and exceeding expectations
Strategic, critical but creative thinker, strong business sense and ability to connect marketing positioning to business goals and objectives
Ability to lead, create and work within cross-functional team environments
Senior level marketing professional with a proven track record of success managing complex teams
High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction
Experience in and knowledge of the Industrial Automation and Control business
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