The Director Patient Marketing Eucrisa will be responsible for advancing consumer marketing strategies to support the Atopic Dermatitis patient strategic objectives.
This position will report to the Patient Marketing Team Lead, Eucrisa.
Organizational Relationships
Business analytics and Insights, finance, medical affairs, payer marketing, commercial operations, sales, consumer and payer marketing teams, legal and regulatory
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• Identify, develop, and lead execution of strategies and tactics to engage atopic dermatitis patients and caregivers to maximize Eucrisa’s launch trajectory.
• Identify current and anticipate future market opportunities for and competitive threats to Eucrisa’s category leadership
• Extend Eucrisa differentiation and create sustainable value for customers
Responsibilities include:
• Execute strategic marketing initiatives to enhance Eucrisa’s customer value proposition
• Develop creative and strategic insights about patient needs through collaboration with medical, market analytics and sales colleagues as well as directly with patients, caregivers and advocates
• Lead the creation and cascade of a patient marketing strategy plan
• Plan, synthesize and evaluate market research identifying and addressing gaps
• Prioritize key opportunities to address competitive threats
• Host advisory boards with patients, caregivers, and advocates to develop and translate insights into actionable brand strategies
• Develop briefing packages for management and internal stakeholders on brand priorities, opportunities, and threats.
• Seek and apply knowledge about the dynamic framework of legal-regulatory requirements to meet customer needs while remaining compliant
• Oversee strategic initiatives requiring the contributions of internal and external colleagues, agencies and partners.
Qualifications
• Minimum of 7-10 years pharmaceutical industry experience required; Pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace required.
• Bachelor’s degree required; MBA/MPH preferred.
• Proven ability to:
• Lead the development of consumer marketing campaigns, including DTC TV
• generate deep, targeted customer insights and integrate into business decisions
• identify and capture cross-brand and cross-customer synergies
• operate in both functional and brand environment
• balance short and long term priorities
• demonstrate initiative, strong strategic and leadership skills
• apply analytical and strategic thinking
• translate strategy and analysis to a tactical, executable level
• synthesize complex information and distill critical customer driven insights to drive brand performance
• work effectively in a customer and brand team-based environment and partner with internal and external stakeholders
• problem-solve and make decision
• project manage multiple complex work streams
• apply verbal and written communication skills
Willingness to travel to the Anacor facility as necessary.
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