The Director, Consumer PR, Global Brand will be a member of a small, seasoned group of professionals helping formulate, execute, and sustain a global media strategy for Netflix. The Communications function is viewed by Netflix senior management as strategically critical to building on the company's already impressive success in a fast-changing, highly competitive global media landscape.
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In addition, the Director must:
Have played a leading role in managing big, long-term campaigns for major entertainment or lifestyle brands
Have experience working on global teams and managing global PR campaigns
Love brands, appreciate a good brief, and understand what to do with a genuine insight
Have strong track record on working with top tier press
Have experience managing agencies or deep experience within agencies working across multiple pieces of business and managing a team
Be fluent in social media and marketing in order to partner effectively with these groups on campaigns
Have experience promoting or launching TV shows or consumer products
Experience working in retail, lifestyle, entertainment and consumer technology industries
Be capable as serving as a company spokesperson
Be confident and creative in their writing, capable of crafting everything from executive messaging to consumer facing newsletters, press releases and everything in between
Really love entertainment... being a TV, and movie or Netflix junkie is even better
Qualifications:
The successful candidate will likely have 10+ years of experience in-house, agency and/or studio settings
Experience working at or with an agency is a must
Of particular interest are candidates with backgrounds in family entertainment, retail or silicon-valley/tech brands who are used to working in a fast-paced environment that requires agility, selflessness and intense focus
BA/BS required
To succeed at Netflix, the candidate must also possess the following characteristics:
Creative: Demonstrated ability to think innovatively connecting the dots when others cannot. Able to make the leap from information to insight. Able to identify, nurture and help refine compelling creative ideas and concepts
Succinct Communicator: Great writer and talker. Can organize, summarize, clarify and communicate ideas simply, succinctly and accurately. Has a quick intelligence, is fast on the feet and quickly responds to issues and questions. Doesn't need to "check with the agency" on every issue or for every answer. Says it like it is; not wrapped in political niceties
Pragmatic, Organized and Detailed: Has a big capacity to both think and 'do'. Flourishes in a 'hands on' role, adding value at different levels. Is strong on detail and highly organized
A smart minimalist: Keeps things simple. Knows that global communications can be made complex---and will resist and prevent that. Does not need or desire big budgets for big results. Believes one great person on the team is more valuable than 3 to 5 OK people---and wants to be that great person
Has a Point of View: An independent thinker willing and able to express and support a point of view
Pace & Flexibility: Moves at a nice clip and enjoys having multiple projects going at once. Can handle a rapidly changing environment, change course, be scrappy and get things done on short timeframes
Languages: Ability to speak/write English. Any additional languages a plus
Travel: Able to travel around North America as projects require
An Adult: Is a mature, fully-formed adult with a happy, well balanced life. Is motivated by what is best for Netflix
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