Wednesday, July 20, 2016

Director Content Strategy Mastercard New York

Job Description: • 2-minute read •
List only the essential responsibilities of the position in bullet form – 5-6 maximum. Begin each with a present tense, action verb.
• Lead the definition of a comprehensive content strategy for consumer, customer and developer experiences for the range of digital payment offerings to best drive adoption and use
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• Drive consistent and/or complementary messaging across the digital channel, including adaptive & responsive web, native device based, including wearables and Internet of things.
• Participate in user centered design activities for the broader product design lifecycle, including user research, usability and A/B/multivariate testing.
• Work closely with product management, development, implementation & customer care teams during the product development lifecycle to ensure high content quality.
• Create compelling presentations that excite internal stakeholders & executives, and help them understand our content strategy and it’s importance to our success in digital.
• Liaise with regional and country teams to ensure that content strategy scales to the diversity of needs for a global user base.

All About You
• The ideal candidate will be an expert in leading the content strategy of web and mobile experiences across products in a broader portfolio, from concept to execution.
• Demonstrated expertise working in complex, cross functional teams with strong influence, communication and partnership skills.
• Strong track record of experiences that have positive consumer feedback, adoption and engagement.
• Ability to synthesize feedback from multiple areas (usability testing, customer feedback, metrics, etc.) to drive continual improvements.
• Helps identify, coach and groom top talent and pro-actively develop talent across the broader experience design team.
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