Senior Product Marketing Manager to lead all aspects of marketing programs for Dell Boomi’s API Management platform. A successful manager thinks out of the box and drives the successful coordination and execution of a variety of innovative marketing programs to drive industry awareness and revenue. This leader thrives in a small team environment and is passionate about understanding and solving customer needs in new, value-added ways as an active member of an A team.
This position reports to the product marketing executive for Dell Boomi and works closely with the product managers.
Work with product owners to develop core positioning, messaging and branding
Develop content to support go-to market and sales enablement initiatives
Support Marketing, Sales and Partner teams with creation of product demonstrations, content and value-based selling tools, e.g., ROI tools, solution sheets, use cases, white papers, presentations and competitive briefs.
Drive product launch planning and execution
Support PR/AR activities
Interface with Dell Boomi corporate marketing, sales and services
Continually assess the competitive landscape and conduct market analysis
Qualifications
Qualifications:
Extensive knowledge of application integration, data integration, SaaS, and services
Extensive experience bringing new software and services to market
Experience working with customers in a sales, consulting, or support capacity a plus
BS Degree required, MBA preferred
5+ years of software product marketing experience
Excellent analytical, planning and process development skills
Excellent spoken and written communication as well as receptive listening skills, with ability to present complex business ideas in a clear, concise fashion
Proven ability to work cross-functionally
High level of initiative and commitment to excellence and strong business judgment
Start-up experience preferred
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