The Director, Emerging Technology Format Marketing will work with the VP to develop global emerging technology format strategies, objectives and marketing tactics that support the growth of 4K Ultra HD, Virtual Reality, Digital Distribution, Blu-ray, UV, and other technologies and cross-title initiatives. This position demands flexibility, business acumen, a high level of analytical skills, experience and initiative. This position will report to the Vice President, Global Brand Marketing – Emerging Technology.
Format Expertise:
A detailed understanding of the Global home entertainment market including hardware and software dynamics, sales history and competitor activity for Digital and Physical formats including UltraViolet, Blu-ray, 4K Ultra HD and future format launches.
The Director must know and understand the dynamics and motivations of the target consumer and equally have a current knowledge of the trends within the Global market place and actively identify opportunities for Universal.
Work with the VP to distil and communicate format driven research out to the territories
Marketing Strategy Development:
Identify and prioritize new business opportunities and further develop UPHE’s 4K Ultra HD, Ultra Violet, Blu-ray and other future format strategies on a global level by developing and executing consumer marketing strategies that deliver to the UPHE overall goals and objectives.
Work with the team to drive format global research needs that support UPHE’s leadership in developing 4K Ultra HD, UV, Blu-ray and other emerging formats to create both short and long term competitive advantage.
Develop UPHE specific global format messaging to drive sell-thru on both existing and new formats.
Create links between UltraViolet, Blu-ray and 4K and future formats and other initiatives, such as data capture.
Manage the global release of 4K Ultra HD physical product inclusive of :
Format objectives, strategies, tactics, windows and format positioning
Oversee project timelines, marketing budget and coordination of plans for all cross functional groups
Create and ensure all format messaging is executed correctly
Business Analysis:
Perform necessary marketing analyses and reporting on
Post analysis of format launch initiatives to improve future performance and establish best practices
Global eCopy reporting inclusive of all key learnings/trends and recommendations
Work with the VP to craft format launch plans as needed inclusive of product configuration, costs, pricing, competitive and P&L
Complete comprehensive and accurate analysis to support various business objectives and needs e.g. window analysis
External Focus:
Constantly monitor/review UPHE and competitive studio format marketing messaging. Be proactive in making recommendations and securing approvals to make changes where necessary.
Communicate any changes and work closely with cross functional teams at a senior level to ensure all Blu-ray, UV and Digital messaging is correct.
Projects:
Assist the VP of Emerging Technology Marketing with cross-title and/or cross-studio initiatives.
Proactively seek out new ideas and technology innovation, organize and secure executive approval, and oversee execution as necessary
Manage third party promotions as needed
Additional duties as assigned
Qualifications/Requirements Basic Qualifications:
Minimum of 7+ years of experience driving, developing and executing home entertainment marketing strategies
Technology evangelist with an active interest in and current knowledge of home entertainment technologies and working business models, such as Blu-ray, DVD, UltraViolet, internet downloading and streaming services, tablets, smartphones, and more
Experience in utilizing quantitative and qualitative research data to develop recommendations and support business objectives
Advanced working knowledge and experience with business software such as Excel, Outlook, PowerPoint and Word.
Very familiar with social networking sites and technologies.
Expert at creating persuasive presentations.
Degree from a 4-year college program.
Additional Job Requirements
Interested candidates must submit a resume/CV online to be considered
Must be willing to submit to a background investigation
Must have unrestricted work authorization to work in the United States
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
Desired Characteristics Desired Qualifications
MBA preferred
Excellent critical thinking skills
Must be able to work in fast paced environment with continuously changing priorities and tasks. Exceptional teamwork skills are a must
Must be solution orientated, commercially focused and deadline driven
Strong written and verbal communication skills, including the ability to convey complicated technical subject matters to a general audience
Excellent analytical and critical thinking skills
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