Summary:
The Director of Media Strategy Americas must be a keen strategist and champion of the HTC Brand,
working closely with the Director of Brand, also a great media professional and challenger of the agencies. Must be a leader, advocator and ambassador with the ability to raise the bar and bring the Brand to new heights with fresh and innovative thinking across North America and Latin America. Articulate and able to present to all levels of the management team as well true collaboration with media partners and agencies in both new and traditional media formats. Driven by ROI, holistic measurements and a learning mentality are key to success.
We are in a new stage of marketing where there have never been so many communications channels
available, but it is harder than ever to truly connect with consumers, albeit the right prospects. This position requires for the right individual to be a strong strategic leader with outstanding cross functional team building skills
Responsibilities:
Media Strategy: Briefing both the internal and carrier agencies and ensuring total integration with the Brand Team is a critical job function. All communications planning must be integrated across Brand, Experiential and Retail and must excel in these area and have extensive experience in managing partners from both an agency and internal perspective.
Integration:Total communications management is core to the success of the organization and the individual in this role. They must be well versed in Search, Digital Display, Digital Video, Mobile Marketing, Gaming and Social Media as well as traditional media and applying consumer research. A holistic planning approach is critical to the success of the marketing organization. Solid clarity and alignment between planning and buying is very important and this individual must take charge of this across the agencies.
Creation of a Media Vision: The current and future media landscape is being transformed by forces influenced by technology and fundamental changes in consumer behavior. The media
discipline within marketing has a more important role than ever. Media driven innovation, content, Madison Avenue and Silicon Valley say it all. Brands need to serve as publishers and
the media vision under this person must lead that charge. An HTC Media Vision needs to be crafted by the job function and sanctioned across the organization. The individual must deliver concise, informative and compelling presentations to senior and executive management on media landscape, media plans and buys and weekly highlights of media engagement. Must guide and steer the Agency in development of media plans and briefs. Needs to work within the
industry to assure that HTC is garnering it’s fair share of media best practices, value added initiatives, tent pole events and pricing.
Relationship Marketing:
-Strong relationships are required toward the development of integrated, customized programs as opposed to off the shelf packages. The agency must be in this same mindset and this job responsibility must nurture and foster the proper environment. To include, but not limited to: Carrier Media teams; Media Owner Partnerships; Cross Platform Creations; Earned Media and Paid Media Leverage; Content Creation Leadership (with the brand team); Agency Management
Critical Operating Relationships with President HTC Americas; VP Marketing; VP Global Marketing; VP, Product Management; VP, Sales; Director, Brand Marketing
ROI, Performance Measurement and Learning:
-Modeling, experimentation, testing and intelligent risk taking are all part of the job function. All programs should be measurable so future learning can be applied. This person needs to be adept
at this and must partner with the appropriate resources at both the agency and media owner levels
-Brand Health Measures (Awareness, Equity, Preference, et al)
-Most preferred brand at Point of Sale
-Support the sales organization
-Marketing ROI (by-program/channel)
-360-degree feedback from internal teammates; external customer feedback
Desired Skills & Experience
The successful candidate will have:
CPG and or Technology Media Management
– Traditional CPG Media foundation, Media Director at a well know agency or leading tech companies, wireless manufacturers or carriers. Demonstrated experience in Media Positioning / planning, advertising planning, Segmentation, Insights/Research, Communication Strategy and New Products/Innovation.
New Media – Significant online and offline experience, optimally in a web / CSR environment, across multiple channels, with a media planning background mix that includes a variety of
communication vehicles. Relevant industries include E-Commerce, Wireless/Telco, Retail, Financial Services, Media, Publishing, and Technology.
Functional Development – Demonstrated success building functional Marketing capabilities through process design, organizational development, recruiting and training. Additionally, proven success delivering results with limited resources - people, money and time - is essential.
Apply Now
Email: jobs@aarenconsultants.in Resume or CV with Job Post Title 
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