Director Marketing Aldebaran Robotics San Francisco

• 2-minute read •
Job Description:
As our Director Marketing, NAM LAM, you will report directly to our Vice President of Marketing and Business Development, NAM LAM, and work on projects spanning several aspects of consumer, business and developer marketing across North and South America (aka “NAM LAM”). You will be measured on building awareness among all our target communities, and driving interest in our products across these two regions.

This individual must be a self-starter, and have excellent leadership and communication skills, both written and verbal. In addition, the successful candidate must have effective time management and organizational skills, flexibility, and the ability to handle multiple global responsibilities. The individual must have a strong understanding of marketing communication and its best practices in both North and South America as well as within the individual countries therein. He or she must be able to build and guide a best in class marketing team and be able to manage outside digital, creative and or strategic agencies. He or She must also be able to work with and coordinate brand messaging with his or her counterpart the Director of Public Relations.
Also required: Entrepreneurial thinking a keen ability to be “hands-on” in an extremely fast-pace environment. Ability to work with an international team. Understanding of how to communicate value propositions to three distinct groups: Consumer, Developer and Enterprise (B2B). Must have strong sense of humor and desire to keep the work environment fun and engaging for his or her team. Dry wit a plus. Must have experience launching a physical product.
Desired Skills and Experience
Branding: Own the product brands and their management in each region
Developing core brand architecture and equity for our line of robots in North America and South America (NAM LAM)

Product Marketing:
Own the product marketing pipeline including end user understanding and feedback
Be the voice of the consumer back to the internal hardware and software teams
Feed end user understanding back to the developer community through developer marketing tools

Content Creation
Build compelling content for websites, speaking opportunities, advertisements, infographics, videos, brochures and other collateral.
Craft compelling case studies for use in building incremental business
Build “reasons to believe” and credible messaging that resonates with target audiences
When necessary, be able to work with an external creative agency to develop content and collateral.
Develop necessary creative briefs to give guidance, direction and alignment to agency

Developer Community Communications: Drive all Developer community communications to build awareness in company products
Own developer portal and its content with internal developer team in Paris
Work with internal leaders to draft developer communications to drive interest in products, developer/hobbyist programs and events
Execute developer marketing plan and track overall performance

Events Marketing – Assist with planning and support for all marketing events, including conferences and industry gatherings
Establish event marketing goals – and track overall performance
Work with Director of PR to coordinate event and key communication messaging.

Digital Marketing: Responsible for all digital marketing and communications
Identify all relevant digital marketing tools and online outlets for outbound communication.
Place digital content (see above) and or advertising in appropriate digital sites
Execute CRM and or email campaigns to drive awareness among community members/companies; provide analysis on open rates and email readership
Track top of funnel awareness and bottom of the funnel purchase (i.e. ROI).

Social Media Marketing: Own and Build social media presence and voice to generate awareness and monitor results
Create content for Social Media sites (eg. Facebook, Twitter, etc…), hobbyist blogs and other social media, to drive awareness about products and news.
Monitor “chatter” on social media, using social media tools

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