Job Description:
This role is critical to the long-term growth of The New York Times. The Director will work to improve Marketing processes, execution and learning, by championing data specific requirements and solutions. The Director will be responsible for defining marketing requirements, partnering with groups outside of Marketing (Finance, Technologies, Analytics) to architect effective solutions to improve performance reporting for marketing and advancing learning. The Director will also manage and partner with stakeholders to perform complex data quality research and analysis that will be used to inform design considerations.
Responsibilities:
Assess current state of data management and reporting solutions, to inform future state
Develop a road map to bridge gaps, both short term and long term
Provide thought leadership in effective data management solutions
Translate Marketing requirements and champion needs into viable solutions
Partner with internal stakeholder to align road map and deliver solutions
Implement design considerations that facilitate data quality; implement data quality controls and best practices to monitor quality
Influence and inform KPIs metrics to guide marketing decision making
Provide thought leadership and best practices in the definition, management and governance of Metadata
Train and educate marketers in the use of data and analytical interpretation
Create and maintain documentation to facilitate self-servicing and institutional knowledge
Evaluate new technologies and add-on applications to improve and optimize marketing team performance
Requirements:
BA/BS, preferably in marketing, technology, or related field. MBA or equivalent preferred
Typically has 8 years relevant experience
Knowledge of Data management best practices and governance
Proven track record of developing and executing reporting and analytic solutions for Marketing or similar
Strong strategic skills, with the ability to effectively translate ideas into reality
Effective leader who can motivate cross-functional teams to tackle challenges and quickly accomplish tasks
Proven expertise in Reporting tools and solutions (Tableau, Business Objects, or similar)
Excellent analytical skills, reporting and data analysis
Knowledge of marketing automation systems and integrating those applications with other technologies
Project Management expertise, with ability to simultaneously manage multiple projects in a fast-paced environment
Technically astute, excellent communicator, results oriented
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