Director Commercial The Coca-Cola Company Hollywood

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Job Description:
Ownership of PicOS and RED in the Market Unit. Identify highest leverage opportunities and communicate effectively with the sales team. Responsible for Market Unit scorecard tracking & performance stewardship. Identify and facilitate local commercial marketing opportunities and brand align resources. Lead MU Sales Rallies and Blitz events. Lead ordering, inventory, deployment, tracking & analysis of all in-outlet merchandising in support of Strategic PicOS. Lead cross-franchise brand partnerships (DP, Monster & TEY) for the Market Unit.

Steward brand acceleration programs based on local opportunities (tea in NE, Sprite in Central, etc.). Lead Multicultural local planning, including capability building. Lead “are we ready” routines in the MU for major initiatives (innovation, big event marketing, etc.) Stewardship of Market Unit RED culture, performance reporting and corresponding action plans in support of the weekly/monthly MU and Region management routines

Other Responsibilities
Merchandising material orders
Any adjustments that are required to get channel (Traditional Retail, or FSOP) plan back on track leveraging RED. Prioritization of brand / package / channel emphasis or initiatives
Cross License team in-market activities
Securing resources based on identified channel and or brand opportunities
Best utilization of budgets for messaging, equipment, local media, media merchandise, etc.
Ability to recognize brand / channel opportunities to either accelerate growth or leverage strengths
Ensure connectivity between execution goals and LOS/Plan
Influence the design and development of equipment to support key channel initiatives and plans
Influence the design and development of Point of Sale materials and implement channel messaging guidelines in plans

Initiative Performance & Stewardship
Communicates MU plans, with clearly defined Picture of Success, accountabilities & timelines
Stewards channel brand health and performance of total brand portfolio including MU specific local marketing efforts
Responsible for reviewing & summarizing initiative performance reports & stewarding action plans in support of the weekly/monthly management routines
RED Leadership - identify MU opportunities and recommend solutions
Multicultural planning & activation
Steward Field/Experiential Marketing
Analyze data, identify local opportunities and recommend solutions
Print Shop, Design Machine, DASH & Coke Channel Capability

Special & Emphasis Program Coordination
Develops, communicates and coordinates all MU special programming and brand emphasis initiatives e.g.,
New Item Introductions
Sales Rallies
Code 10 Blitz’
Penetration drives and Brand Emphasis
Local marketing event activation
Boost Zones

POS Materials Stewardship
Facilitate the ordering of POS supplies for assigned MU and channel from item quantity selection through to distribution center delivery
Track POS spending to allocated budgets
Coordinate POS spend performance reporting with Region Finance and Procurement teams
Business Development:
Works with Region Sales and Region Commercial Marketing & Operations teams to understand business needs & competitive activity
Identify & prioritize local marketing & growth opportunities, then rally resources to execute initiatives
Coordinate cross license team in-market activities with MU leadership
Requirements

Minimum Required
5-7 years’ experience, preferably in the consumer goods/beverages industry
Bachelor’s degree required
Experience calling on customers (Retail, FSOP)
Knowledge of brand strategy and application across channels, including local marketing
Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers
Proven track record of achieving sustainable results
FSOP /Retail Channel and field experience – ability to draw insights and take action
Planning and analysis experience; execution bias for action
Brand Acumen – positioning, role, occasions
Capability in LOS, RED, Margin Minder
Strong commercial planning skills
Effectively communicates & builds relationships at all organizational levels
Knowledge in foundational Category Mgt. skills

Preferred Level
10+ years’ experience, preferably in the consumer goods/beverages industry
Field experience
Brand and channel management experience
Leadership within strategy and planning
Experience building and monitoring RED action plans
Experience managing multiple local activation programs
Shopper insights, category management and shopper marketing experience

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