As a key member of a marketing and customer driven organization, this individual will play a critical role in ensuring the company's brand, core values, and culture is reflected across a wide range of communications, with specific focus on Internal communications and Community Initiatives. The results driven communications Director will serve as a company and brand ambassador, promoting the organization's desired culture and values while supporting a “Best in Class” internal communications program. Works collaboratively within a cross-functional team environment to ensure consistency of message and minimized redundancy,
Own and manage marketing programs that motivate repurchase/recommitment to T-Mobile USA, Inc. prepaid products.
Manage an industry-leading and differentiated upgrade/repurchase program that recognizes customer loyalty.
Manage a portfolio of upgrade-driving offers and promotions.
Drive innovation and enhance channel capabilities to increase program awareness and optimize the upgrade shopping/purchase experience.
Partner with the Go-to-Market team to establish a calendar of customer base promotions that align with above-the-line events and promotions.
Develop non-handset value propositions (rate plans, value-added services, etc…) that promote customer loyalty and retention. .
Develop strategies and tactics to launch hero/iconic products to the customer base.
Develop and implement marketing plans utilizing the following channels: email, direct mail, phone, on device, and web channels.
Establish command of all churn/upgrade-related analytics and applicable metrics for all tactics and channels for prepay customers.
Requirements
Qualifications
Bachelor's Degree:
Marketing or related
6+ years related customer loyalty retention and customer segmentation experience. Should have prior experience with retention, email and loyalty marketing in a subscription-based business.
Direct experience in developing strategy and executing successful marketing/retention programs
Well rounded direct marketer with emphasis on loyalty, email and retention/activation marketing.
Understand customer segmentation have proven successes in improving loyalty and retention/activation of customers
Experience with marketing through multiple channels:
email, website, phone, direct mail
Experienced in direct mail processes:
circulation, creative, offer, and print production
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