Director - Marketing - PostPaid Base - T-Mobile - Bellevue

Job description
Responsibilities
As a key member of a marketing and customer driven organization, the Marketing Director is responsible for identifying and executing the strategy for programs and products targeted towards existing customers. In addition to managing the device programs and strategy, this leader will also be responsible for optimizing future UnCarrier moves using the lens of existing customers. The programs and products will be optimized for customer appeal, as well as to maximize profitability, reduce churn and drive long-term engagement (re: tenure) with existing customers.
Responsible for developing business cases for all of the products and services needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. Requires competency in customer focus, change & innovation, strategic thinking, business analysis, relationship building & influencing, talent management, results focus and inspirational leadership.

Essential Functions
Lead cross functional teams to develop and launch new value propositions into the marketplace.
Prepares recommendations for annual business plans and strategies as well tactical plans, with a specific focus on device programs (such as phone upgrade programs and tablets)
Partners cross functionally to develop the best value propositions and overall marketing calendar elements. Partners with marketing planning and analysis on potential promotion/pricing strategies, partners with Consumer Insights on consumer understanding, and with the product management team on product roadmap.
Responsible for identifying market size, preparation of business plans, and assists in pricing recommendations for the defined Marketing and service portfolio.
Prepares presentations for various audiences ranging from peers to executive level.

Qualifications
10 years related experience.
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
Ability to assess and implement successful, focused, integrated Marketing development plans.
Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.
Broad understanding of program management concepts and tools, including technical, innovation process, Marketing management, financial and operations functions.
Strong verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders.
Knowledge of new Marketing development processes, go to market strategies, and Marketing life cycle management.
Knowledge of financial drivers, experience in managing return on investment objectives. Ability to create forecasts, financial models and budgets.

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