Director - Channel Planning & Development - The Coca-Cola Company - Atlanta

Job description
Job Purpose
This role will be accountable to lead ecommerce customer and business development of both multi-channel customers and new emerging online business opportunities. He or she will translate the strategies and capabilities of the ecommerce channel with the objectives of customers to build joint online customer plans. This role will identify highest opportunities of the customer, build plans working jointly with the account teams and support the execution of those plans.
A successful leader in this role will be able to build short term mutual winning plans that deliver learnings and results for determining long term plans and approaches to win in the ecommerce channel. Additionally, this leader will also be accountable to the relationship management and operational execution of new pure play ecommerce customer/business opportunities. He/she will identify and analyze these opportunities against the strategies and objectives of our business and build pilots and executional plans for the highest viable opportunities.

Reports to: VP, Ecommerce – Atlanta based

Must Haves & Preferred Experience/duties
System Knowledge – Understands our OBPPC architecture and is able to translate into value for the channel and customer. Ability to leverage various functions of the system, such as PSS, PRGM, brand, commercial leadership, etc. to gain resources and support for the customer.
Customer Management – Leads the development of a joint business plan, develops measurement routines and processes, and stewards the progress of that plan. Ability to build rapport and credibility with the customer.
Strategic Thinking – Able to develop both short and long term joint business objectives and create actionable ideas and plans that drive the business.
eCommerce Acumen – Has either first-hand experience or is able to articulate and understand online shopping in order to develop marketing programs that create value for KO. Understands technology and can speak the ecom “language” with the customer.
Results Orientation – Has a commitment and passion for overachieving and sees the potential of the channel and customer to push the boundaries of our goals. Willingness and ability to manage the tasks and project management of the day to day that is required of a small/start up team
Lead and Inspire the System – Able to articulate and influence the system to both understand and action priority opportunities.

Scale & Scope
Ecommerce strategy spans both the pure play online customer, multi-channel customer and owned channel capabilities.
Role will have 1 direct report and demonstrate an ability overtime to take on increasing leadership responsibility.

Technical/Functional Skills
Ecommerce/Digital Acumen
Strategic and Analytical Planning
Consumer Product Goods (CPG) Experience / Large Customer Management

Educational Requirements

Bachelor's degree required. Advanced degree preferred

Experience

-15 years’ relevant experience

Travel Requirements:
10-20%

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