Director - Marketing Strategy & Innovation - Esurance - San Francisco

Job description
Summary:
Esurance is looking for a Director of Marketing Strategy & Innovation who will report directly to the CMO to join a dynamic and award-winning team of individuals who are committed to making insurance smarter, easier, and dare we say, cooler. As part of a fast-growing company, you’ll have the opportunity to expand your skills, discover your potential, and wear many hats while you help us keep pace with our rapid expansion into new markets.

If you’re a thinker, an idea-maker, and inspired by possibility, then we’d love to have you on the team. And if you’re looking for a career at a tech-savvy and socially conscientious company that offers great benefits — including matching 401k and tuition reimbursement — then you may have just found your new home.

Esurance combines the innovative spirit of a startup company with the backing of Allstate to create a unique, energized, and exciting place to work.


Job Responsibilities:
Leads marketing strategy and innovation for the Esurance organization; taking corporate objectives and developing business and marketing strategies to deliver on those objectives
Determines brand strategies and provides strategic recommendations and leadership which will drive company growth
Stewards the Esurance brand positioning and customer value proposition within the organization; identifies key proof points for use throughout all stages of the consumer journey
Creates customer segmentation analysis and recommendations, including identification of potential customers, prioritization of groups to address, and understanding consumer behaviors and journey
Develops enhanced understanding of consumers' needs in the insurance marketplace now and forward-looking; aligns marketing and product offerings accordingly to grow Esurance brand preference and improve customer mix, conversion rate, and lifetime value of customers
Drives the development and implementation of unique and innovative products and services that address the wants and needs of defined target audience
Forecasts business scenarios, including key metrics, for any strategic shifts and offerings of new products and services; recommends appropriate action to take for best results
Stewards product and service initiatives to deliver on the Esurance customer value proposition - from research identifying opportunities to deep collaboration to execute throughout all areas of the organization
Leads and interprets marketing research related to strategic direction of company, including conduct of quantitative and qualitative research, such as focus groups and brand tracking studies
Researches and develops comprehensive understanding of competitive product offerings to better inform Esurance strategic direction
Participates in establishing department goals and implementing plans and performance standards to achieve these goals
Responsible for the employment, promotion, performance evaluation, training, motivation, and performance counseling of assigned associates

Qualifications:
Demonstrated ability to develop broad business and marketing strategies from customer insights and understanding
Detail-oriented with strong organizational and leadership skills, able to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently
Demonstrated ability to manage relationships with both internal and external partners
Demonstrated ability to work independently, rolling up sleeves as an individual contributor as well as a team leader
Demonstrated strong collaboration skills, knowing how to navigate across organizational boundaries to influence others
Strong program management skills, framing initiatives and collections of projects, keeping them on track and delivering them effectively and on schedule
Excellent communication skills, both oral and written
Strong analytical skills
Demonstrated proficiency with Microsoft Office products (Excel and PowerPoint) required

Desired Skills and Experience
Experience / Education:
Bachelor’s degree in Business Administration, Marketing, a related field, or equivalent education required.
Ten or more years marketing strategy and/or consumer insights experience preferred to include three or more years in a management or supervisory role.

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