Senior Director - Product Marketing - GoerTek - San Francisco

Job description
Job Summary
The Sr. Director of Product Marketing will be driving product direction and strategy, and day-to-day technology responsiveness for GoerTek’s wearable devices, health and fitness solution and smart home solution, wherein understanding of technologies in areas of imaging sensor, camera system, a variety of sensors is a must. The Sr. Director of Product Marketing will combine feedback from the market, sales, development, and customers to set the vision and lead execution of new features and products. The Sr. Director of Product Marketing will gather and prioritize product and customer requirements and work closely with development to continue to deliver industry-leading solutions for targeted market segments. The candidate must be adept at communicating vision, strategy, solutions and innovative approaches with sales, R&D, customers and partners.

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict other tasks that may be assigned.

Responsibilities

Gather and analyze ongoing feedback from sales, R&D and the market to drive near-term and long-term product direction, priorities and roadmaps
Develop product roadmap based on customer inputs and voice of the customer as well as general market trends and overall market direction
Sales enablement – initiate initial contact with new and potential customers, communicate the value proposition of the products and develop the sales tools that support the selling process of new products; such as customer presentations and demos
Business Development – prior to Sales engagement, identify and reach out to potential new customers or partners especially in new high potential categories.
Communicate proactively and effectively with the customer and key internal stakeholders managing scope and expectations throughout the product development cycle
Present—on demand—about product strategy, roadmap, and existing features to internal and external audiences, including sales briefings, trade shows, and sales meetings
Adapt the product strategy to larger company direction changes and disruptive events
Monitor competitors and develop compelling differentiation within the product offerings
Market intelligence – be the expert on customers, their needs and their buying criteria; be the expert on the competition and how to exploit the competition’s weaknesses to win new designs

Desired Skills and Experience
Requirements

A combination of engineering background with a MBA degree is preferred and at least 5 years’ experience as Sr. Director/VP in a consumer electronics products based company
Proven record in penetrating new customers or championing revenue growth in existing customers and getting product’s to market that innovate and exceed market demands
Ability to lead, collaborate, negotiate and work effectively with cross-functional development teams
Direct experience in product marketing and product management of solutions for wearable devices, health and fitness, and smart solution customers strongly preferred
Working knowledge of Bluetooth, WiFi, Zigbee and Zwave technologies
Strong leadership skills
Strong project management skills, can manage and execute large projects with global team participation
Ability to travel 30% of the time both domestically and internationally
Conversational ability in Mandarin a plus

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