Head - Markeing - Map Things - HERE - Nokia Business - Sunnyvale

Job description
What will you do?
Under the HERE brand umbrella you will develop the full marketing mix and launch a unique consumer experience around the motivations and needs of an active outdoor lifestyle community globally. Specifically,
You will build the full brand offering behind a category defining range of disruptive soft- and hardware products including packaging, pricing and distribution
You will be responsible for developing the global marketing strategy and launch plan, its 2014 US centric launch pilot set up and the subsequent international roll out with strong a focus on community, partnerships and (digital) publishing
You will be leading the development and implementation of a fully operational E-Commerce and CRM platform for the product range
You will define the requirements and R&Rs, recruit, on-board, develop and lead a world-class consumer marketing team including the Head of Product Marketing who is already part of the team today and who will report to you

You will work closely with the product, design, sales and business development teams in your Business Group to innovate and co-create further future product ideas, drive them forward and make them ready for go-to-market.
Your global HERE marketing colleagues in the Central and Regional marketing functions will be supporting you and you will have great partners for Marketing Intelligence, Partnerships, (Social) Media, Branding and Budgeting to work with

You will report to the SVP of Global Marketing and be part of the HERE Marketing Leadership Team. You will, of course, also be a member of the leadership team of the Business Group.
Desired Skills and Experience
What we are looking for in you?
Educational Credentials
Bachelors Degree in Marketing, Communications or related discipline required
MBA in Marketing strongly preferred
Personal characteristics
You are a self-starter with a proven track-record of success
You have a disruptive, creative start-up mentality
You are obsessed about making things better and are adaptive to change
You appreciate process but can also manage ambiguity
You have equal capacity to learn and to teach
You are fact driven and accept that business impact and Marketing ROI matter more than creative awards

Critical Competencies for Success

Inspiring your team and colleagues to reach targets according to the strategy comes easily to you, because you have …

Spent 10-15 years in international brand, product and/or marketing management with deep consumer electronics, outdoor and/or sports related technology
Built a global consumer community and delivered impactful digital and social campaigns
Deep and hands-on expertise in E-Commerce and CRM from either industry or retail

In doing so you have demonstrated that you successfully
Built (a) global category leading consumer brand(s) and launched innovative products with sustainable impact
Managed top notch business development and industry partnerships
Established processes and measurements to continuously optimize performance in a global marketing context
Managed the input and expectations of various C-Level constituents across teams internally and externally
Demonstrated personal passion for sports and tech related categories

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