Wednesday, January 01, 2014

Senior Director - vCloud Hybrid Service Solution Marketing - VMware - Palo Alto


Job description
VMware is the leader in virtualization and cloud infrastructure solutions that enable our more than 500,000 enterprise and mid-market customers to thrive in the Cloud Era by simplifying, automating and transforming the way they build, deliver and consume IT. We enable people and organizations by radically simplifying IT through software virtualization with a focus on three core missions: End-User Computing (EUC), Hybrid Cloud and Software-Defined Data Center (SDDC). Join our community – instigators of innovation and transformers of technology – as we envision and create what’s next in IT.
VMware has entered into the Infrastructure-as-a-service (IaaS) market with vCloud Hybrid Service (vCHS). The next couple of years are critical to our success in this emerging transformation of our hybrid cloud offering and company position in the IaaS space, and we need a seasoned marketing leader to create and drive our marketing strategy. This person will report directly to the VP marketing, vCHS. Primary responsibilities will be to create the marketing strategy, messaging and positioning and execution. We need a marketing leader with significant Cloud and/or managed service, virtualization and security expertise, with a proven background of marketing success for early stage technology companies. This person will closely collaborate with many marketing functions including corporate marketing, sales, product marketing, field marketing and partner marketing.
Job Responsibilities:

* Build marketing strategies to accelerate customer adoption in support of the go-to-market plan

* Build and execute global positioning and messaging to position vCHS as a leader in the IaaS

* Understand the competitive landscape to properly position and differentiate VMware’s portfolio

* Understand customer trends and demand to better segment, target audiences and usecases

* Engage with customers, regional marketing and sales leaders to gather intelligence and feedback to develop relevant and compelling marketing strategies and messages

* Establish VMware as an IaaS thought leader, working closely with the Communications team (AR/PR)

* Lead product and partner launches, sales support, PR/AR, working closely with product marketing
Qualifications

* 15 yrs+ marketing experience, including product or solution marketing

* Seasoned people manager who will coach and develop team

* Outstanding communication skills, both written and verbal, internally as well as with customers

* Highly entrepreneurial with a high level of passion, energy, dedication, and an unrelenting drive

* Strong technically to be able to translate messages into customer business value

* Sales oriented marketing leader who can roll up their sleeves to get things done

* Creative, intelligent, and self-confident

* Computing experience (cloud, virtualization, security, etc); Cloud IaaS experience highly desired

* Demonstrated ability to lead, influence and work across organizational boundaries and broad range of peers and executives

* Willing to travel (25%)

* Location: Palo Alto/Bay Area preferred but open to other locations

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