Job Description
This position is based in San Bruno, CA.
The area: Marketing
YouTube (a Google company) is creating a marketing team that will be responsible for marketing the company's exceptional product portfolio to end users, partners and customers on a worldwide basis. Our approach is to embrace the strength of our products and pace of innovation to drive marketing programs that are as entrepreneurial, data-driven and respectful of our users as Google itself. We have a variety of roles, including product marketing, creative services, event management, quantitative marketing and field marketing.
The role: Director of Consumer Marketing, YouTube
As the Director of Consumer Marketing, YouTube, you will have a deep understanding for video and YouTube and believe in the power that the democratization of video will have in shaping how we consume media and information. You will also be an expert in branding (particularly for a leading online property), and will understand the online media and video trends. You will have a proven track record as an inspiring marketing leader, creating and launching innovative ideas in a dynamic marketplace.
You are a self-starter who can work in a rapidly changing industry and demonstrate the ability to provide leadership, build a team and move in a fast-paced environment.
Responsibilities:
• Be the guardian of the YouTube brand, building a marketing organization to support users and partners.
• Develop and own the Consumer marketing strategy for YouTube, including user growth, adoption of key products, high impact partnerships, community engagement and brand popularity.
• Keep the brand fresh through creative and high impact activities that drive buzz and excitement plus ignite the community.
• Partner with the Product teams to launch and grow game-changing products.
• Work as part of the YouTube Management team to help build on the success of YouTube and keep the brand and products at the leading edge of the web.
Requirements:
• Bachelor's Degree preferred or at least 15 years experience in consumer and/or online marketing
• Extensive experience in online community marketing.
• Demonstrated strong performance in prior roles, with increasing levels of responsibility and independence; demonstrated ability to lead early stage strategic marketing initiatives.
• Distinctive problem solving and analysis skills, combined with impeccable business judgment.
• Proven penchant for analyzing products, customers and market dynamics.
• Deep understanding of the online advertising market and of YouTube’s competitive position.
• Experience managing marketing teams including hiring, managing performance and developing skill set of direct reports.
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