We are looking for a data-driven Director of Marketing with exceptional communications skills. The ideal candidate will have 8-10 years of experience developing paid ad creative, maximizing conversions on a high-traffic site and boosting AOV/LTV through creative marketing strategies. He/she should also be an expert at marketing automation and CRM, capable of implementing complex workflows and defining content strategy across multiple categories and customer demographics. The candidate should also have experience driving PR strategy, preferably with an SEO focus, and managing an agency.
Develop creative strategy and define the landing page experience for paid search ads
Optimize conversions for more than 25 million visitors per month
Create complex marketing automation workflows to nurture and on-board customers across disparate segments
Drive PR strategy, manage an agency and increase direct traffic via SEO-focused PR programs
Work with marketing, UX, product and engineering teams to maximize conversions while ensuring brand continuity
Manage a small team of full-time employees and contract ad writers
Please apply if you:
Manage ad creatives and create an end-to-end experience tied back to the search term for large-scale SEM campaigns
Have experience optimizing conversions at high-traffic sites and the stats (and references) to back it up
Are a marketing automation guru who can cite email best practices and statistics
Have impeccable writing skills and the creative chops to drive PR strategy
Are data-driven and adept at Google Analytics
Know your numbers and how to prioritize based on revenue opportunities
Have managed and mentored a small team
Are a multitasker with an acute attention to detail
Love testing your work
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