Glassdoor is looking for a quant-focused and metrics-driven individual to lead our digital media programs, which include customer acquisition, content acquisition and integration of paid/owned/earned channels. The ideal candidate will have a deep understanding of analytics tools and web-based marketing technology, and will know how to leverage data to inform everything from channel management to high-impact business strategy across the organization. A self-starter, you like to get your “hands dirty” by staying close to the execution, while simultaneously serving as a leader and mentor for your growing team of performance media professionals.
Key Responsibilities:
Act as the business owner of all paid media programs. Potentially includes search, display, social, mobile, affiliates, and other networks, with applications across both B2C and B2B audiences.
Expert ownership of the platforms and partnerships necessary to deliver paid media at scale, inclusive of bid management, tracking and ROAS.
Develop and validate the business models used to support acquisition efforts, including the automation of key functions in bid management platforms.
Work closely with Analytics/Marketing Ops teams to ensure agreement on KPI’s, metrics, and approach to media allocation and spend.
Analyze areas for improvement and make change recommendations to key stakeholders (product managers and marketers) that enhance funnel performance.
Create dashboards and automated reports for marketing teams and other teams, as needed. Provide analysis as part of reporting cadence and develop recommendations based on findings.
Buy media, at scale, directly across all platforms as needed, stay close to media buying activities as team grows in the future.
Budget forecasting and ownership of business activities, including monthly reconciliation, estimate updating and vendor invoice approval/processing.
Key Qualifications and Requirements:
B.S. or M.S. degree, 7+ years experience in digital marketing, primarily focused on programmatic. Deep, hands on expertise at delivering paid search and/or social programs at scale is a must.
Thought leadership: you see what could be and drive the organization there.
Proven track record of managing direct-reports towards personal and professional success.
Deep quant skills and analytics fluency. Ability to analyze & develop complex business and marketing models for acquisition programs at scale.
Outstanding problem solving skills. You’re not just repeating a playbook, you’re looking at every problem with fresh eyes and digging deep for insights and solutions.
Exceptional common sense. You know when an output doesn’t make sense and dig in to find why.
Independence and proactivity. You’ll reach out to stakeholders, understand their needs, and build an analytics roadmap to drive the business forward.
Must have advanced experience with Google Analytics, Tableau, and Excel. SQL a plus
Extensive experience with bid management platforms, DSP’s, DMP’s, etc., including product changes for business requirements. Custom bid platform work and development a major plus.
Experience with results tracking platform development, implementation and automation with DMP/Campaign Management Platforms to deliver ROAS positive campaigns at scale.
A/B & multivariate testing. Ability to deliver innovative creative for performance media
Knowledge of website technology a plus (HTML, CSS, JavaScript).
Ability to work in a fast paced environment and turn around analytics requests quickly.
High energy and results oriented – always looking to make improvements.
Strong interpersonal and presentation skills as well as demonstrated skills in fact based analysis, including the ability to persuasively present insights and recommendations to senior management.
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