This role will manage a portfolio of platforms, working closely with the Newsroom audience and social teams to support our editorial, product, and business goals there. The mission will be to help us develop and continually refine an audience strategy geared toward even greater growth and engagement, thinking about long-term strategy and planning, as well as optimizing day-to-day execution. You will look at data to understand how we’re doing, where we’re falling short and have opportunities to improve and where we can run tests to explore new opportunities. Core work will include developing or influencing product tests and roadmaps, managing relationships with partners, being deeply knowledgeable about industry and competitive trends, and driving reporting and insights connected to our revenue goals.
Manage day-to-day relationships with two top tier platform partners and a portfolio of middle/lower priority platforms
Serve as the dedicated day-to-day lead on particular platforms immersed in what we’ve done, what we’re doing and where we need to go related to off-platform distribution partners, and manage the performance tracking of these activities clearly
Understand the ins-and-outs of platform product capabilities for editorial, marketing and advertising, track developments of products and work with teams internally to leverage them when and where appropriate
Develop and manage more senior relationships with platform partners
Present platform strategy and tactics to internal executive leadership
Lead negotiations for new opportunities and deals
Source and evaluate new opportunities from across platform landscape and develop analysis to determine audience/economic value, and make internal case
Work with Newsroom Audience and Off Platform team leadership to help establish the strategic product vision and direction to meet business and editorial objectives, an connect newsroom (organic aud dev) distribution strategies and tactics to business goals and activities (paid aud dev)
Be the central source of information about what the Times needs on platforms and work closely with the platforms to communicate the Times’s priorities and needs
Work with newsroom, data team to develop and manage the planning, designing, executing and prioritizing of the product and testing roadmaps based on data, quant and qual insights, and experience-based instincts. These roadmaps would contain product-, marketing-, and audience-based tests
Develop and manage performance scorecards by platform
Understand platform and partner roadmaps to influence internal product management
Candidates are
Data-driven and analytical, and comfortable getting into the weeds
Organized: good at managing projects, roadmaps, timelines, and competing priorities
Interested in the dynamics of the internet
knowledgeable about digital media, especially digital marketing, product, or advertising, and are curious about all aspects of the business
An excellent written and oral communicator and can manage key external and internal relationships, up and down levels
Scrappy, curious, and creative problem solver and thinker
Collaborative
Confident speaking and presenting to leadership internally and externally
Journalism experience, and experience working in newsrooms, is a major plus
Director background qualifications:
7+ years experience
MBA and/or management consulting background preferred
2-3 yrs working in social/distribution/business development a plus
Product and/or marketing experience a plus
Media and/or digital subscription experience a plus
Strong quantitative skills
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