The Director, Corporate Communications at FireEye will advance the company’s corporate reputation, strategic business objectives and long-term goals by leading FireEye’s product communications and media relations activities. The ideal candidate is a hands-on, senior communications professional with exceptional general communications and media relations/social media capabilities and a familiarity with the cybersecurity industry.
The Director will also be responsible to deliver strategic reputation and communications counsel to FireEye executive management to help the organization maintain its positive reputation among key stakeholders. The role reports to the head of corporate communications.
Responsibilities
Help set the strategic direction of FireEye product communications and media efforts, including collaborating with senior management to secure buy-in and engagement on executive visibility and media initiatives that are aligned with the company’s business objectives.
Serve as media counselor and strategist to stakeholders around the company.
Provide strategic day-to-day media relations counsel to others on the global corporate communications team, including, but not limited to, innovation, security, core products, brand and sponsorship, communications, public affairs and issues management.
Lead the identification, development, pitching and placement of FireEye-related stories in top tier business, consumer and financial media worldwide, in print, digital and broadcast outlets.
Develop and maintain strong, productive relationships with top tier, global business, security, technology and innovation press to communicate business objectives. Ultimately these relationships will result in ongoing positive/balanced media coverage for FireEye. Must have credibility and contacts with top-tier national media.
Develop high-quality written materials that convey FireEye’s corporate and product narrative, including messaging platforms, press releases, blogs, Q&As, speeches, editorials, infographics etc.
Build and maintain a strong network of business partners across all levels of the global organization.
Engage with senior executives to promote industry-leading initiatives, and increase the overall positive industry awareness for the company through executive visibility programs, including speaking opportunities.
Develop and manage internal processes to enhance global coordination and alignment of communications activities (e.g., disclosure and media policies)
Employ social/digital media strategies to advance FireEye’s business and communications goals.
Manage global agencies
Manage program metrics
Implement and manage communications technology solutions
Requirements
Bachelor’s degree; Minimum 10 years public relations/communications experience
Established corporate communications and media relations skills. Must have proven experience managing top-tier press for leading brand(s)
Strong understanding of changing media landscape
Experience in building and managing media programs that deliver measurable results
Experience coaching senior executives
Active presence on social/digital platforms
Understanding of how to use data and research to drive efforts
Experience working in an integrated marketing & communications function
Previously experience overseeing communications for major product launches
Strong knowledge in technology and security industries
Conversant in media measurement and analytics
Proven ability to think ahead, engage proactively and take initiative
Self-starter approach to work and strong problem solver
Stellar writing and editing skills – PowerPoint plan development, news releases, fact sheets, talking points, executive briefing documents
Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
Ability to work effectively in a matrixed environment and with blurry boundaries regarding roles/responsibilities
Ability to work remotely with limited supervision
Ability to not take him/herself too serious and a sense of humor.
Proven track record of managing staff and or/agency teams to achieve measureable results.
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