Every role within the LEGO Group presents its own individual set of challenges and opportunities. This opportunity is no different, as one of the most loved and trusted brands in the World, this role allows an individual to tell our unique story. You’ll have the opportunity to introduce best-practice approaches to communication strategy and influencer engagement and lead and develop a dynamic team of communication professionals. You’ll be a master storyteller, and will have the opportunity to engage the builders of tomorrow through purpose-driven communication and business strategies. Ready for the challenge?
• Develop and execute a strategic and measurable integrated global communications strategy to support the LEGO corporate brand.
• Build the reputation of the LEGO Group through innovative, purpose-driven communication that engages and inspires stakeholders from children to influencers.
• Manage communications risks associated with a leading global brand.
• To lead and develop a dynamic team of communication professionals who share the company’s mission to inspire and develop the builders of tomorrow
Challenges and Opportunities
Every role within the LEGO Group presents its own individual set of challenges and opportunities. This opportunity is no different, as one of the most loved and trusted brands in the World, this role allows an individual to tell our unique story. You’ll have the opportunity to introduce best-practice approaches to communication strategy and influencer engagement and lead and develop a dynamic team of communication professionals. You’ll be a master storyteller, and will have the opportunity to engage the builders of tomorrow through purpose-driven communication and business strategies. Ready for the challenge?
Do you have what it takes?
• Exceptional track record in media relations and global programmes
• Motivational people leader with experience leading global teams
• Strong experience in articulating and bringing to life a corporate brand narrative especially via digital channels
• Experience defining strategic thought leadership platforms for executives
• Digital acumen
• Long track record in issues and crisis management
• Outstanding ability to deliver effective corporate and brand related PR campaigns
• Experience developing and implementing Corporate Social Responsibility communication programmes
• Excellent written and verbal communicator
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