We are seeking an experienced Media Planning Director success in delivering media strategies and business solutions on one of MEC’s biggest accounts. This is a senior role requiring 7+ years of relevant experience.
Reporting of the role
This role reports to the Business Director.
3 best things about the job:
Brand: You will be working on top premium & competitive brands that continuously make impact in the market!
The Team: You will be part of a team of young passionate individuals with hip leadership and loves thinking outside the box.
Client & Business: manage the client’s media business in the fastest moving and most fascinating categories and country.
In three months:
Developed a strong understanding of the clients business and structures.
Begun to influence the plans and approaches for the coming year.
In six months:
Been able to identify areas of improvement to deliver better service and work to the client from across the agency.
Trained and mentored executives in your team
Been a true leader of your team and gain their trust and respect.
In 12 months:
Managed all annual review/planning proposal for this client, coordinating the full agency resource to deliver.
Been managing the team on an independent basis.
Responsibilities of the role:
Lead the relationship with the client from a planning and implementation perspective
Campaign strategy & planning, and integration with the wider comms
Oversee & benchmark buying performance
Oversee the delivery of team’s day to day tasks
Assist in training & up-skilling of client account teams
Deployment of measurement frameworks across clients
Management, extraction & interpretation of clients’ digital performance data
Delivery of beyond-the-banner high value services, including: workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence service
What you will need:
6-7 year working experience
Excellent oral and written communication skills both in English and Chinese
Bachelor degree and above
Excellent grasp of communications strategy with a full understanding of how advertising works and key advertising principles.
A full understanding of clients’ business, competitors, customers and objectives and a sympathetic incorporation of these considerations into the communications strategy.
Good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
A good rapport with colleagues across all divisions, clients, other agencies and media owners.
Expertise in all relevant industry software and systems.
Good team management skills and excellent on train, develop and motivate junior team members.
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