As our Head of Performance Marketing at Vudu (Director, Walmart.com), you will be a key leader within the organization responsible for driving consistent and cost-effective new customer growth, as well as owning all retention marketing initiatives for our current base of customers. Reporting to the Sr. Director of Marketing & Merchandising, you will be responsible for managing a talented team of marketers across both acquisition & retention channels.
• Clearly define measurable goals, core strategies and efficient tactics to ultimately drive cost-effective acquisition and retention for our business
• Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, and identify creative ways to bridge revenue gaps as the need arises
• Partner with the Director of Product to ensure your strategies and plans build upon and leverage the product strategy
• Partner with the Merchandise Planning team to ensure all marketing plans align with their revenue goals
• Work with Analytics and Product teams to establish strong tracking across all customer acquisition & retention initiatives
• Manage external agencies to deliver business results, making judgment calls on what is best managed in-house vs. externally
• Develop and lead your team to execute a paid marketing strategy across search, social, programmatic, affiliates and living room devices that drives new customer growth
• Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs, and more to improve the retention performance indicators
• Budget effectively across your channels, track marketing spend and results, and continue to measure ROI on all initiatives
• Nurture and mentor a talented set of direct reports to maximize their potential and growth
How You’ll Know You’re an Academy Award Winner
• You are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
• You have the ability to combine your deep analytical skills with deep consumer empathy, to ensure we are always delivering customer-centric experiences
• You are highly detail-oriented with strong organizational and communication skills and have the ability to prioritize and re-prioritize based on changing business needs
• You have an entrepreneurial spirit and excitement for the challenges that come along with building disruptive businesses
Position Summary
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Division Summary
VUDU provides high-quality streaming services and access to the latest TV and movie content, often still playing in theaters, so there’s no more waiting to see your favorite films. The VUDU team includes experts in engineering, operations, product management, design, marketing, and customer service. We’re all working together to build and deliver the best streaming experience across hundreds of platforms – from mobile to smart TV.
Minimum Qualifications
What You’ll Need
• A proven track record of building marketing teams that deliver growth in a data driven and financially disciplined yet creative manner
• 5+ years of marketing experience across paid and organic search, paid social and digital advertising, programmatic media, personalized communications, across both web and mobile
• Experience with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Experience in a highly analytical role, such as investment banking, consulting, finance, economics, etc.
• Strong understanding of tracking and attribution
• Tactical experience working within digital channels (Display, Social, Search, Mobile and Affiliate).
• Experience managing multi-functional in-house teams and external agencies
• Managed teams of 5+ individuals at different levels and skills within the marketing function.
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