Heading up a new dedicated practice within the Mindshare APAC Digital offering and FAST business unit that specifically works with clients to implement customer acquisition strategies and implementation across key online channels helping them achieve their business outcomes whether it`s online sales, downloads, referrals, etc. at the most efficient cost possible.
Reporting of the role
This role reports to the Chief Digital Officer APAC & MENA
3 best things about the job:
Working in one of the most digitally advanced and forward thinking media agency that is globally connected
The ability to set and create process/framework and shape the strategic direction is very high.
An opportunity to work with and learn from highly experienced, action-oriented media practitioners
Be an expert in all acquisition services offered by Mindshare group agencies be they Organic, Paid search or services beyond this related to search engines
Build vendors relationship (Bid management, Tool technologies and Search engines)
Assist as the lead management and support function of the Acquisition team in Mindshare, developing individuals across their engaged client base in Execution & multi-country search Project Management ensuring outstanding client service and advancement of the group on it’s rapid growth path
Ensure effective management of available resources, being aware at all times of capacity levels and recruitment expansion or contraction needs, managing one-to-one processes and ensuring expectations of staff are managed at all times
Be forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always thinking of the expansion and engagement of additional or new services in Acquisition for our clients
Be the central client contact for your assigned client base, dealing at Director level and above with senior management within the client and Mindshare organisation becoming a trusted senior advisor over existing and future search engagements with Mindshare
Attend all important client meetings, present, train and provide outstanding levels of client service to all team clients in a proactive manner internally and externally
Ensure execution teams are managing client campaign outputs to deliver core business objectives/ results, revisiting strategies and pushing boundaries on business growth for search within Mindshare
Contribute to pitch team work and initiate central search collateral projects where clear business and profitability benefits can be seen
Up sell additional Performance services and expand digital spends of existing client base
What you will need:
Minimum 12 years’ work experience in a strategic digital planning role, of which at least 4 years will have been spent in a regional role.
Be an expert across all aspects of digital - Search, Social, Mobile, Digital Analytics and E-Commerce.
Individual should have a mix of local media + regional media management experience.
Comfortable with or have had exposure to application of analytics and be demonstrate “no line thinking” i.e. strong track record on integrated work.
Individual will need to build and nurture a close working relationship with local markets (internal & client).
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