As the Director of Ad Operations in Partnership Marketing, you will be leading digital advertising operations for a high-growth team at Walmart that is building strategic partnerships with the world’s largest brands and suppliers. If you’re maniacal about building ad systems for scale, implementing flawless execution, operational excellence, and developing new solutions in digital marketing and ad-tech, you’ll be a great fit!
• Own management of internal and external Advertising Operations teams. This leader is a well-rounded expert, possessing both digital media technical know-how as well as process-driven operational leadership skills.
o Your team(s) are the primary customers of our proprietary ad-tech platforms: WMX (a DMP targeting and measurement system for display/video) and WPA (a CPC performance advertising product integrated into our 1P retail-inventory systems and 3P Marketplace).
o Your team(s) are the technical POCs for suppliers, account managers and sales during pre-sales targeting/forecasting and post-sales reporting/up-sell recommendations.
• Ensure flawless execution of ad operations with a maniacal focus on providing the best experience and results that serve both our advertisers/suppliers and shoppers
o Excellent operational understanding of display and performance ad products/models, current targeting models, details of digital and retail-media reporting capabilities, and mobile ad delivery
o Managing outsourced ad trafficking/reporting/billing teams, as well as collaborating with programmatic sales and technology teams
o Develop best-in-class processes for Walmart’s publisher ad delivery and programmatic media buying across app and Web (for our managed-service audience network)
o Provide overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements, evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment
o Provide leadership and oversight to ensure annual plan is executed and changes and challenges are addressed
• Strong entrepreneurial mindset with ability to thrive in a fast-paced, customer-focused, dynamic environment (our team works like a startup backed by Walmart)
o Lead testing of all new ad platform capabilities, including problem definition, solution scoping, test plan develop
• Design and implement processes, systems and best practices for ad operations – drive accountability, operations strategy, operations finance, and KPIs
• Foster a success-oriented, goal-driven and collaborative environment within the organization including enhancing the company’s culture and core values
Minimum Qualifications
• 5+ years of experience managing advertising operations for a digital advertising business of $50M or more
• 3 years in-depth experience with DMPs for targeting, measurement, and modeling
• 3 years of experience supervising a team of direct reports in medium- to large-sized organizations and managing cross-functional teams
• Strong analytical skills and ability to use data to drive strategic decisions
• Bachelor’s degree in Business, Communications, Merchandising, or related fieldl
Additional Preferred Qualifications
• 8+ years of experience managing advertising operations for a digital advertising business of $100M or more, using a mix of internal and external technologies
• 4+ years in-depth experience with DMPs for targeting, measurement and modeling
• 5 years of experience supervising a team of direct reports in medium- to large-sized organizations and managing cross-functional teams
• Experience building analytics/reporting platforms from multiple advertising and financial data sources
• Experience working in direct or indirect retail and/or e-commerce
• Bachelor’s degree in Business, Communications, Merchandising, or related field
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